Stack Influence: Digital Marketing Manager (Paid Media & Growth)

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Overview

In the rapidly evolving landscape of digital marketing, Stack Influence is on the hunt for a Digital Marketing Manager specializing in Paid Media & Growth. This position calls for someone with a firm foundation in digital advertising, specifically focusing on Google Ads and B2B campaigns. With headquarters located in Miami, Florida, Stack Influence carves out a niche as a venture-backed marketplace platform that facilitates collaborations between eCommerce brands and social media creators. As a remote-first startup, the company promotes flexibility and agility in its work culture.

Role Responsibilities

The Digital Marketing Manager will take on a multitude of responsibilities, segmented primarily into four categories:

1. Google Ads & Paid Media
The core responsibility lies in managing, optimizing, and scaling Google Ads campaigns. This includes crafting targeted campaigns that generate high-quality leads while ensuring continual improvement in Quality Scores and Conversion Rates. Analytics play a significant role here as well, with the need to analyze data from Google Analytics 4 (GA4) to track user behavior, conversion rates, and overall ROI. A background in eCommerce is crucial for grasping the nuances of marketing effectively to DTC brands.

2. SEO & Web Development Support
As a digital marketing manager, one must also support the SEO strategy of the company’s new website. This requires active collaboration in creating new content and ensuring that SEO best practices are adhered to during any website updates. Expertise in tools such as Ahrefs and Google Search Console will be vital for monitoring traffic and identifying keyword opportunities.

3. Content Operations
Flexibility is key in this role, as the manager will provide backup coverage for the content team. This will involve managing the creation and editing of marketing materials, blog posts, and ads. The integration of AI-driven workflows is encouraged to assist in researching topics and maintaining relevance with SEO standards.

4. Marketing Operations
Involvement in the operational side of marketing is also essential. This includes utilization of HubSpot CRM for lead tracking, as well as assisting with various marketing initiatives like newsletter campaigns and outbound marketing. The candidate should also be comfortable implementing marketing automations using tools such as Zapier.

Required Skills

To be successful in this Digital Marketing Manager position, candidates should possess:

• Experience: Around 2-4 years in digital marketing with a focus on B2B advertising.
• B2B Ads Proficiency: Candidates should have a clear understanding of running and optimizing ads specifically for B2B companies, recognizing the balance between lead quality and quantity.
• SEO Literacy: A solid grasp of technical SEO to maintain existing rankings during site migrations will be important.
• Technical Skills: Proficiency in Google Ads Manager, Google Analytics (GA4), Google Search Console, and familiarity with AI tools such as ChatGPT are crucial. Familiarity with additional tools like HubSpot, Ahrefs or Semrush, Webflow, and Zapier is preferred.
• E-commerce Experience: Having prior experience in e-commerce or with influencer marketing platforms would give candidates an edge.

Salary Information

Compensation for the role typically ranges from $60K to $80K CAD, which is competitive within the industry. As experience and qualifications vary, candidates should enter negotiations keeping industry standards in mind.

Company Culture and Benefits

• Startup Environment: Being a venture-backed startup, Stack Influence presents a scaled level operating environment that promotes innovation and accountability.
• Growth Opportunities: Direct reporting lines to the Head of Growth provide excellent routes for career development and involvement in strategy formulation.
• Diverse Responsibilities: Instead of limiting you to one specific task, this role will allow you to engage in various facets of marketing like ads, SEO, and content operations.
• Modern Work Environment: The organization embraces modern tools and workflows, including AI and automation technologies, improving operational efficiency and productivity.
• Flexibility: Stack Influence is entirely remote, allowing you to work from anywhere while adapting to team schedule demands.

Conclusion

This position at Stack Influence invites enthusiastic, skilled marketers who are ready to contribute to a burgeoning platform. If you see yourself thriving in a dynamic environment where your contributions will have direct implications on growth and success, this opportunity may align perfectly with your career aspirations.

This job offer was originally published on weworkremotely.com