Director, Demand Generation

Related keywords: email marketing remote jobdigital marketing remote jobsalesforce remote job

Position Overview

The Director, Demand Generation position at LRN Corporation is a full-time role that offers the opportunity for remote work. In this key leadership role, the chosen candidate will be responsible for strategizing and executing demand generation programs focusing on acquiring new leads and improving conversion rates. This position is set within a dynamic and innovative company that has established itself as a leader in ethics and compliance SaaS solutions.

About LRN Corporation

LRN Corporation is recognized as the world’s leading dedicated ethics and compliance SaaS company, aiming to help over 30 million people each year navigate the complexities of various regulatory environments. LRN partners with more than 3,000 clients across diverse geographical markets, including North America, EMEA, APAC, and Latin America. The company prides itself on transforming company values into actionable behaviors and practices that sustain a competitive advantage.

Responsibilities of the Role

The responsibilities of the Director, Demand Generation include but are not limited to:

• Developing and owning the North America demand generation strategy, targeting both new business acquisition and enhancement of conversion rates across all funnel stages.
• Managing a multi-channel budget to lead integrated marketing campaigns that span digital media, content syndication, email marketing, webinars, and events.
• Collaborating effectively with Sales and Revenue Operations teams to define target segments and lead goals while ensuring accountability across the sales funnel.
• Working alongside Marketing Operations and Agency Partners to produce valuable marketing assets aimed at boosting audience engagement and qualified leads.
• Analyzing funnel performance metrics, identifying drop-off points, and initiating strategies for optimizing conversion efficiency.
• Leading a team of Sales Development Representatives (SDR) to ensure effective lead follow-up and qualification, thereby improving conversion rates from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL).

Required Skills and Qualifications

Candidates aspiring for the Director, Demand Generation position must meet the following criteria:

• A minimum of 8 to 10 years of experience in B2B demand generation or growth marketing, with at least 3 years of leading regional programs.
• A proven track record in successfully enhancing top-of-funnel performance metrics, preferably within a B2B context.
• Strong analytical skills with hands-on experience using marketing automation tools and CRM platforms such as HubSpot and Salesforce.
• Comprehensive understanding of Account-Based Marketing (ABM), paid media, SEO/SEM, and content-driven demand generation approaches.
• Exceptional communication, leadership, and collaborative skills to work cross-functionally with diverse teams.
• Experience in a global marketing organization, navigating interactions with regional counterparts.

Compensation and Benefits

While specific salary details are not disclosed in the job description, the benefits provided by LRN Corporation are noteworthy:

• Flexible PTO policies alongside standard public holidays and sick time.
• Comprehensive medical, dental, and vision benefits.
• A robust 401K plan with employer matching contributions.
• Additional benefits including life insurance, short-term and long-term disability coverage, health and wellness reimbursements, and flexible spending accounts.

Conclusion

The Director, Demand Generation position presents an exciting opportunity to lead a vital aspect of LRN Corporation's marketing strategy. This role is tailored for an experienced marketing professional ready to shape efficient demand generation strategies and drive meaningful engagement with B2B clients while fostering collaboration across various teams. The flexible work environment offered by LRN, combined with a strong emphasis on ethics and compliance, provides a compelling reason for skilled marketing professionals to consider this position.

This job offer was originally published on himalayas.app