The job opening is for a Senior Paid Media Strategist at Advantagy, a role aimed at managing and executing paid acquisition campaigns for multiple client brands. This position is integral for driving growth in pipeline, revenue, and customer acquisition. The Senior Paid Media Strategist will need to show extensive expertise in using various paid platforms to develop scalable strategies that meet business objectives. Moreover, for exceptionally qualified candidates, there is a strong pathway to advance to the role of Paid Media Director, which will include greater leadership responsibilities and innovative contributions.
Key Responsibilities
The responsibilities attributed to the Senior Paid Media Strategist encompass multiple dimensions of campaign management, which can be categorized as follows:
Paid Media Strategy & Execution
Develop and execute effective paid media strategies that are aligned with client business goals and revenue targets.
Oversee and optimize campaigns across significant platforms like Google Ads, Meta, and LinkedIn.
Design comprehensive strategies focusing on various aspects such as prospecting, retargeting, and enhancing conversion rates.
Lead decisions relating to budget allocations aimed at maximizing Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC).
Campaign Optimization & Performance
Regularly analyze campaign performances and consistently optimize them according to Key Performance Indicators (KPIs) like Cost per Lead (CPL) and Cost per Acquisition (CPA).
Conduct structured tests to evaluate the effectiveness of different creatives, audiences, bidding strategies, and landing pages.
Identify avenues for scaling and proficiently adjust strategies based on performance analytics.
Creative & Funnel Strategy
Collaborate with the creative teams to formulate high-performing ad concepts, messaging, and offers.
Work together on optimizing landing page strategies and enhancing conversion rates (CRO).
Ensure consistency between advertising messages, user intent, and the post-click experience.
Analytics & Reporting
Transform performance data into actionable insights for both clients and internal teams.
Create and maintain dashboards that link to actual business outcomes instead of merely platform metrics.
Where feasible, correlate paid media performance metrics with Customer Relationship Management (CRM) and pipeline statistics.
Client & Project Leadership
Spearhead client communication, strategic discussions, and performance reviews to foster transparent relationships.
Maintain strong project management skills across multiple accounts using tools like Asana and internal workflows.
Set educational standards and ensure consistent execution across various campaigns.
Required Skills
To be considered for this pivotal role, applicants should hold the following qualifications:
A minimum of 5 years experience in paid media strategy, preferably in an agency setting or handling multiple clients simultaneously.
A verified track record of managing and successfully scaling campaigns in both B2B and B2C environments.
Prior experience in SaaS, eCommerce, and/or multi-location service settings is indispensable.
Strong analytical skills with an aptitude to link marketing performances to concrete revenue outcomes.
Excellent communication abilities to present strategies and performance metrics effectively to clients.
Must show exceptional organizational skills, detail orientation, and a low tolerance for ineffective execution.
Tools & Technology Skills
Familiarity with major paid platforms like Google Ads, Meta, and LinkedIn is vital. Knowledge of analytics tools like GA4 and Looker Studio, along with reporting tools is essential. A comfort level in leveraging AI tools for improved efficiency in various processes, while maintaining high standards of strategic output is also important. Proficiency in project management through Asana is a key requirement.
Application Process
Interested candidates must submit the following when applying:
Examples of past paid media work that includes campaign strategies, performance reports, or case studies, with the submission needing to be in ENGLISH only.
A brief video recording between 1 to 2 minutes explaining a successfully scaled campaign, what strategies worked, what challenges were faced, and insights for potential improvement.
Communication for submission can be directed to epak@advntgy.com. This role not only sets an exciting career path but also offers candidates an opportunity to significantly impact multiple brands by leading effective paid media strategies.
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