The job opening is for a Marketing Manager focused on trade and children’s books, offered by Ascension. This position is crucial for maximizing revenue from diverse book titles. The successful candidate will be a hands-on leader responsible for the entire go-to-market strategy of the books portfolio. The role emphasizes a strong understanding of targeting the right audience and executing effective marketing campaigns.
Responsibilities
Portfolio Positioning & Go-to-Market Strategy
The primary responsibility is to develop and own the go-to-market strategy for each book title in the portfolio. The candidate will need to:
Identify target audiences and comprehend their buying behaviors.
Evaluate various channels and tactics for marketing each title effectively.
Partner early with Editorial and Product Development teams to foster successful product positioning.
Analyze market trends and competitors to adjust strategy dynamically.
Campaign Development & Execution
The Marketing Manager will translate positioning strategies into integrated marketing campaigns that encompass various platforms:
Develop campaigns using email, social media, and paid advertising.
Write engaging copy for marketing materials, including emails, websites, and ads.
Manage paid advertising campaigns on platforms like Meta and Amazon.
Coordinate the end-to-end product launches while collaborating across teams.
Amazon & Channel Strategy
The candidate will own the marketing strategy for Amazon, which includes:
Listing optimization and advertising strategy to improve visibility and sales.
Identifying additional distribution channels for books and overseeing marketing alignment with operations.
Data, Analytics & Performance
The role also involves a strong data focus:
Establish success metrics for campaigns and hold the team accountable to results.
Conduct performance analysis and gather consumer behavior data to adapt strategies.
Team Direction & Cross-Functional Collaboration
This position requires significant collaboration:
Work in tandem with the Marketing Producer and direct marketing contractors effectively.
Manage the marketing budget and allocate resources efficiently to achieve revenue targets.
Author & Creator Collaboration
The Marketing Manager will serve as the primary contact for authors:
Lead strategy discussions and ensure authors understand their role in marketing.
Collaborate with authors to produce authentic marketing content.
Required Skills and Qualifications
The ideal candidate must have:
A Bachelor’s degree in Marketing, Business Administration, or a related field.
5+ years of relevant marketing experience, ideally with a background in developing and executing go-to-market strategies.
Proven ability to think strategically and execute hands-on in marketing plans.
Familiarity with optimizing paid media campaigns, especially on Amazon and Meta platforms.
Excellent copywriting skills to communicate across various formats effectively.
Strong analytical skills and proficiency in tools like Google Analytics.
A profound understanding of the Catholic faith and familiarity with Catholic audiences is preferred.
Excellent interpersonal skills for collaboration with various stakeholders.
An ability to thrive in fast-paced environments and manage multi-faceted projects.
Willingness to travel to Ascension’s headquarters in Pennsylvania periodically.
Salary and Benefits
Although specific salary figures are not provided in the job description, Ascension offers a comprehensive benefits package which includes:
Health Care Plan (includes medical, dental, and vision coverage).
Retirement Plan options (401k and IRA).
Life Insurance policies (both Basic and Voluntary).
Paid Time Off encompassing vacation, sick days, and public holidays.
Family Leave for maternity and paternity.
Short Term and Long Term Disability coverage.
Opportunities for Training and Professional Development.
Work From Home flexibility.
Wellness resources to support employee health.
Conclusion
This Marketing Manager position at Ascension offers an exciting opportunity for a marketing professional with a passion for books and strategic planning. Candidates should possess a blend of creativity, analytical thinking, and a deep understanding of the target audience to drive revenue through effective marketing strategies. Aspiring applicants need to excel in communication and cross-functional collaboration, ensuring success in a fast-paced and results-driven environment.
This job offer was originally published on himalayas.app
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