Freshly Commerce is a dynamic organization located in Waterloo, Canada, with a mission to revolutionize logistics for commerce. The company currently supports over 25,000 businesses globally through its three Shopify apps, which simplify functions like inventory management, product bundling, and order fulfillment. Brands such as Sennheiser, Godiva, YAMAHA, and Stanley Drinkware utilize Freshly Commerce's solutions. As a bootstrapped and profitable company, Freshly Commerce prides itself on adaptability, quality, and a strong team dynamic, consisting of just eight core members.
Job Role
The position being offered is for a Growth Marketing Manager, which is a remote contract role. This position aims to approach growth in a systematic way instead of merely focusing on content marketing. A significant aspect of the role involves understanding the operational challenges that merchants face, crafting innovative solutions to address these difficulties, and ultimately driving conversions.
Responsibilities
The Growth Marketing Manager will:
Own and manage high-impact pilot projects to acquire, activate, and retain Shopify merchants.
Clearly translate the capabilities of Freshly's products into valuable solutions for both technical and non-technical Shopify merchants.
Analyze relevant data to understand factors affecting installs, activations, churn rates, and revenue, prioritizing findings for actionable steps.
Contribute comprehensively to various aspects of growth marketing, including SEO, YouTube, Shopify App Store optimization, partnerships, lifecycle marketing, and paid acquisition.
Develop lightweight systems for rapid testing of ideas, measuring outcomes, and iterating based on results.
Ideal Candidate Profile
Freshly Commerce is not just looking for years of experience but seeks candidates who have shown evidence of ownership and impactful contributions in previous roles. Ideal qualities include:
High degree of independence and initiative; ability to identify and act on problems without waiting for direction.
Strong problem-solving skills; a resourceful individual who can handle challenges effectively with limited information.
Comfort with ambiguity and the capacity to define problems as a precursor to resolving them.
Product intuition and understanding of how SaaS products create value for users.
Highly analytical mindset with a structured approach to problem-solving.
Proficiency in using marketing automation and analytics tools.
A sense of technical curiosity, preferably with a foundational understanding of APIs and product workflows.
Creativity in marketing distribution, looking beyond traditional methods to develop fresh ideas.
A curious mindset that fosters continual learning and testing.
Strong ability to communicate complex ideas clearly and simply.
Bonus Skills
Candidates may also have an edge if they possess experience in ecommerce platforms like Shopify or similar B2B environments, and proficiency in data visualisation tools such as Metabase.
Core Company Values
To thrive in this role, candidates should resonate with the three company values upheld by Freshly Commerce:
Resourcefulness: Striving to achieve high standards through relentless problem-solving and collaborative support.
Ownership: Taking complete pride in work while developing a deep understanding of prospective merchants and the associated product.
Communication: Maintaining clear, intentional, and thoughtful communication to encourage collaboration, especially in a remote environment.
Work Culture
Freshly Commerce promotes an async work culture, offering employees protection from back-to-back meetings to allow time for completing actual work. They hold only a 30-minute meeting once a week while defaulting to asynchronous tools like Slack threads, Loom, and shared documents to facilitate workflow.
Compensation and Perks
Freshly Commerce offers a competitive salary, with the anticipation of annual pay increases. Further incentives include:
A $1,000 annual workspace stipend usable for purchasing a laptop, headphones, or ergonomic furniture like a standing desk.
Flexible work hours, allowing employees to work during their most productive times with a request for approximately four overlapping hours with Eastern Time.
An open vacation policy, encouraging employees to take needed time away without arbitrary limits.
Application Process
The hiring process comprises several stages:
Application & Demo Video: An application along with a short screen-share video is required. Founders review each submission to gauge thought processes.
Conversation with Co-founders: A 30-minute meet-up with the CEO and CTO to discuss past projects, problem-solving approaches, and work that inspires the candidate.
Paid Take-Home Assignment: Candidates will be assigned a relevant real-world problem to solve, compensated with $100 USD for their time.
Reference Chats: Discussions with two professional references to understand the candidate's collaboration style and strengths.
Offer: Quick onboarding if all elements align positively, facilitating a smooth transition into the team.
In conclusion, Freshly Commerce presents a unique opportunity for the right talent to drive growth in a supportive and flexible environment. If you are a proactive marketer looking for a remote role where autonomy thrives and personal development is encouraged, this could be a perfect fit for you.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
