Director, Enterprise Marketing

Related keywords: email marketing remote jobsalesforce remote jobremote job marketing

Overview of the Position

The role of Director, Enterprise Marketing at Avid offers an excellent opportunity to influence the B2B marketing landscape within a vibrant company. Avid, known for developing innovative technology and collaborative tools, seeks a leader to execute its global marketing strategies aimed at enterprise customers. This position will focus on Account Based Marketing (ABM/ABX), email marketing, and event management initiatives designed to bolster customer relationships and drive revenue growth.

Job Responsibilities

As the Director of Enterprise Marketing, you will have a range of critical responsibilities including:

1. Execution of Comprehensive Marketing Strategies: You will align marketing initiatives with the overall business objectives to support revenue growth. This includes developing strategies that resonate with the company's vision and mission.

2. Collaboration with Internal Teams: A crucial part of your role will involve working closely with sales, customer success, and channel partner teams, ensuring that marketing strategies contribute to their goals regarding customer retention and revenue generation. You will create joint initiatives that effectively reach target markets.

3. Overseeing Field Marketing: You will ensure that region-specific marketing strategies are executed effectively, tailoring efforts to meet the needs of local markets and customer segments.

4. Leadership in ABM/ABX Strategies: The development and execution of ABM/ABX touchpoint strategies will be key to engaging high-value accounts. You will lead efforts to expand buying committees within existing accounts and identify opportunities for new business.

5. Email Marketing Development: Crafting effective email marketing strategies to foster customer engagement and backend growth will be part of your daily agenda. You will also be responsible for establishing KPIs and metrics to evaluate the success of marketing initiatives.

6. Team Building and Mentoring: Building a high-performing marketing team is essential. You will mentor your team members, fostering a culture of innovation and continuous improvement, driving optimal performance across the board.

Success Markers

To evaluate your efficacy in this role, you'll need to achieve a variety of success markers that include:

• Generating high-quality leads that translate into conversions throughout the sales funnel.
• Achieving strong engagement rates across various campaign touchpoints.
• Continually optimizing marketing influenced pipeline and deal closure rates.
• Expanding channel marketing efforts to both retain and grow existing partner relationships.

Qualifications Required

The ideal candidate for this role will possess the following qualifications:

• At least 7 years of experience in B2B marketing, with no less than 3 years in a leadership role specifically in a SaaS organization.
• A robust track record of developing and executing marketing strategies that are successful in driving business growth.
• Proven capability to align marketing initiatives with sales objectives to ensure overarching company goals are achieved.
• A strong background in Account-Based Marketing/Experience strategies, showcasing your ability to influence stakeholders effectively.
• Excellent communication skills, both verbal and written, to convey complex ideas to varying audiences and build relationships with different stakeholders.
• Leadership and team-building skills, focusing on mentoring and developing potential within your team.
• Strong analytical skills to assess the effectiveness of campaigns and make data-driven decisions.
• Familiarity with marketing automation tools and CRMs such as Salesforce.com, 6sense, and Marketo.
• Capability to work remotely, with occasional travel as needed.

Salary Information

The compensation package for this position is competitive, with the pay range falling between $112,796 – $169,194 CAD and $127,720 – $191,580 USD. While this range reflects Avid's commitment to transparency, it is also subject to modification based on various factors such as geographic location, experience, skills, and education. Typically, offers are made within the lower to middle portion of the salary range.

Workplace Culture and Remuneration

Avid recognizes the importance of a supportive and inclusive workplace. As an equal opportunity employer, they celebrate diversity and create an environment for all employees to thrive. The company promotes enthusiasm and a passion for the work they do, providing employees with opportunities for growth and collaboration.

If you are ready to embrace the challenge of leading enterprise marketing efforts in a dynamic company, and you resonate with Avid's mission to empower creators, this job may be for you! Join Avid and be part of a team that places customer focus and innovation at its core.

As a Director, Enterprise Marketing, you will play a significant role in shaping marketing strategies that impact Avid’s success and customer relationships.

This job offer was originally published on jobicy.com