Launch Potato: Lead Analytics Manager

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Overview

Launch Potato, a profitable digital media company based in South Florida, is currently seeking a Lead Analytics Manager to join their remote-first team. With a focus on connecting consumers with prominent brands through data-driven content, the company's diverse portfolio includes sites like FinanceBuzz, All About Cookies, and OnlyInYourState. Operating remotely across over 15 countries, Launch Potato has cultivated a high-growth, high-performance culture committed to speed, ownership, and measurable success.

Job Position

The Lead Analytics Manager is a full-time role designed for an experienced individual to provide actionable insights that drive revenue growth across Launch Potato's digital properties. This position offers a competitive salary range of $120,000 to $150,000 per year, complemented by a profit-sharing bonus and competitive benefits.

Required Skills

Successful candidates will possess proficiency in several key areas, including:

• Business Intelligence (BI) and analytics
• Familiarity with digital marketing and exposure to the digital media landscape
• Advanced skills in SQL and Looker
• Strong business acumen, coupled with excellent cross-functional communication skills

Experience Requirements:
Candidates must have a minimum of five years of experience in business intelligence or analytics, specifically within the digital media or performance marketing sectors.

Responsibilities

The Lead Analytics Manager will be expected to deliver actionable business intelligence and strategic insights that contribute to increased revenue and margins. Key responsibilities include:

• Standardizing and documenting stakeholder-facing dashboards in Looker within the first 60 days
• Identifying and addressing inconsistencies in reporting logic within the first 90 days
• Partnering with Financial Planning & Analysis (FP&A) and product teams to ensure 100% alignment between financial and operational data by the end of Q2
• Conducting ad hoc strategic analyses with clear financial recommendations on average once per month
• Leading improvements to core Looker Explorers or dashboard structures to facilitate scalable self-service by the end of H1

Performance Expectations

To succeed in this role, the Lead Analytics Manager should aim to achieve specific performance expectations, which will serve as metrics for evaluating success and progression within the company.

Competencies

Candidates should demonstrate strong competencies in:

• Analytical Rigor: Focus on data integrity and challenging assumptions for accurate analytics
• Business Acumen: Linking insights to business outcomes
• Communication Skills: Distilling complex data into clear narratives for diverse audiences
• Ownership: Timely delivery of insights and proactive identification of challenges
• Collaboration: Fostering relationships across product, media, and finance teams

Compensation and Culture

In addition to the competitive salary, compensation at Launch Potato reflects current market rates, varying based on their Levels Framework. The company promotes a performance-driven culture, wherein future salary increases are based on individual and company performance, rather than merely cost of living adjustments.

Launch Potato emphasizes diversity and inclusion as core values. They are committed to creating a diverse workforce and strive to ensure equal opportunities for all applicants, regardless of race, gender, religion, or other protected characteristics.

Conclusion

The Lead Analytics Manager position at Launch Potato represents an exciting opportunity for professionals eager to impact a progressive and innovative digital media company. With a remote-first approach and a focus on career growth, this role is perfect for those who thrive in fast-paced environments and are passionate about data-driven insights.

This job offer was originally published on weworkremotely.com