Customer Marketing Manager

Related keywords: marketing manager remote jobcustomer success manager remote jobremote job hr

Overview

The position of Customer Marketing Manager at Central is a full-time role that focuses on leveraging customer narratives to drive growth and enhance brand loyalty. Central is a unique payroll and benefits platform, committed to simplifying complex HR tasks for businesses, ultimately allowing founders to focus on innovative solutions rather than administrative burdens.

About Central

Central differentiates itself in the payroll industry by automating the cumbersome processes involved with state registrations and HR responsibilities. Their mission is to alleviate the challenges businesses face by effectively managing payroll and related tasks, saving clients significant time and money. With substantial backing from notable investors and a commitment to innovation, Central aims to empower entrepreneurs and startups by providing them with the tools they need to succeed.

Job Responsibilities

As a Customer Marketing Manager, the candidate will take on a variety of responsibilities aimed at amplifying customer stories and showcasing their successes through Central's platform. Key duties will include:

1. Customer Storytelling: This includes interviewing founders to uncover compelling narratives about their journeys, and crafting social content that celebrates their achievements in building their businesses.

2. Central Success Stories: The role involves collecting customer testimonials and managing review platforms like G2. Writing case studies and other collateral that illustrate the ROI of using Central will also be crucial.

3. Community-led Growth: The manager is expected to build and manage customer referral programs, experiment with community channels such as newsletters, podcasts, and events to enhance engagement and drive customer acquisition.

Required Skills

To be considered for this role, the applicant must possess a range of essential skills, including:

• Experience: At least 3 years in customer marketing, community management, or content roles specifically in B2B startups.
• Communication: Strong interviewing skills to extract engaging stories and a passion for connecting with people effectively.
• Writing: The ability to create captivating content that resonates with diverse audiences.
• Initiative: A self-directed approach, with the capability to manage initiatives from conceptual stages through to execution.

Bonus Skills

Candidates with additional skills may have an advantage:

• Familiarity with podcasting or video/audio production and editing.
• Experience working in fast-growing startups, which is often critical to understanding the dynamics of such environments.

Compensation and Benefits

Central offers a competitive salary package with equity options. In addition to a great financial offer, employees will also benefit from:

• Comprehensive health benefits including medical, dental, and vision coverage.
• A 401(k) plan specifically for US-based employees.
• An unlimited PTO policy which encourages work-life balance and allows employees to take time off as needed, including sick leave.
• Opportunities for remote work, along with 2-4 off-site team-building events annually.

Employment Conditions

Note for US-based roles: Central does not provide visa sponsorship, so candidates must be authorized to work in the U.S. This indicates that they are looking for applicants who are established in the country, ensuring compliance with employment regulations.

Company Culture

The core values of Central include:

• Think clearly: Emphasis on clarity in thought processes and decision-making.
• Show high agency: Encourage employees to take ownership and initiative in their roles.
• Craft magic: Foster creativity and innovative thinking to create outstanding outcomes.

Conclusion

The Customer Marketing Manager position at Central represents an exciting opportunity for professionals who are enthusiastic about storytelling and community engagement in the marketing sector. The successful candidate will not only contribute to the growth of Central's brand but also play a part in helping companies streamline their payroll processes and overcome administrative challenges. This role is ideal for self-driven individuals eager to make a significant impact in a cutting-edge startup environment.

This job offer was originally published on jobicy.com