Related keywords: remote job san franciscoremote job nycmarketing manager remote job
LaunchDarkly is seeking a Content Marketing Manager to enhance their content strategy and build a compelling content engine that increases awareness and engages technical audiences. This position is crucial in shaping the narrative that communicates the company’s value, primarily targeting developers, engineering management, and decision-makers. The successful candidate will be responsible for creating a broad array of content formats that effectively communicate the company's objectives and product offerings.
The role encompasses a variety of essential functions that contribute to the overall marketing strategy. Key responsibilities include:
Developing and owning the content strategy: The candidate will take charge of the content lifecycle, ensuring consistency in narrative and quality across various formats such as research reports, guides, blog posts, videos, webinars, and interactive content.
Cross-functional collaboration: The Content Marketing Manager will work closely with different teams, including Product Marketing, Developer Relations, and Video teams, to create an integrated content calendar that aligns with business goals.
Insight extraction and translation: Partnering with subject matter experts (SMEs), such as engineers and product managers, will be vital to transform deep technical insights into high-quality content that resonates with target audiences.
Creating full-funnel content plans: The candidate will strategize content from the initial research stage, through problem identification and solution-oriented thought leadership, to creating customer stories that demonstrate product application.
Leveraging AI tools for insight mining: The role involves utilizing AI technologies to extract insights from various data points, including customer interactions and community discussions, thereby enhancing content strategies while maintaining standards of accuracy and value.
Establishing repeatable workflows: Building systematic workflows to streamline the content creation process will enable efficient collaboration across teams, including briefing, editing, and review stages.
Performance measurement: The Content Marketing Manager will track and report content performance, emphasizing its impact on business outcomes like pipeline growth, product adoption, and customer retention rather than merely focusing on engagement metrics.
To thrive in this position, candidates should possess:
Experience in B2B content marketing: A minimum of 8 years of experience focused on developing content for technical or developer audiences is mandatory.
Exceptional writing and editing capabilities: The ability to simplify complex concepts into engaging and clear narratives is crucial for effective communication.
Collaboration skills:** Proven experience in working with cross-functional teams to deliver cohesive content programs is essential.
AI tool proficiency: Familiarity with AI tools for research, analysis, and content production while exercising editorial judgment is important for maintaining quality.
Analytical mindset: Experience in developing content strategies that measure their impact on business objectives, including metrics like pipeline and retention growth, rather than just traffic numbers.
Good stakeholder management: Effective communication and management skills are key to articulating complex ideas across different teams and departments.
Experience in the SaaS or technology sectors is preferred, ideally within high-growth environments.
The target salary range for this role is defined by geographic zones:
Zone 1 (e.g., San Francisco/Bay Area, NYC, Boston): $121,000 – $167,000
Zone 2 (e.g., Irvine, LA, Austin): $109,000 – $150,000
Zone 3 (All other US locations): $103,000 – $142,000
In addition to salary, LaunchDarkly offers benefits including Restricted Stock Units (RSUs), health, vision, dental insurance, and mental health support. This transparent pay structure aligns compensation with skills, experience, and location.
LaunchDarkly addresses key issues in modern software delivery, acknowledging the challenge posed by slow development cycles and fragmented customer experiences that can hamper business performance. They provide a platform that allows developers to innovate more quickly while introducing safety measures to mitigate the impact of potential errors. By facilitating targeted experiences and gradual rollout of features, LaunchDarkly empowers engineering teams, optimizes release processes, and maximizes business outcomes.
The company fosters a collaborative and diverse workplace, advocating for equal opportunity and inclusion for all applicants regardless of their background. LaunchDarkly also emphasizes the importance of integrity and security during the hiring process, assuring candidates that they only approach applicants through verified channels.
The Content Marketing Manager role at LaunchDarkly offers a compelling opportunity for skilled marketing professionals to make an impact within a dynamic and innovative company. With a strong focus on creating content tailored to technical audiences, the successful candidate will help shape the narrative and drive business results through effective marketing practices.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
