Overview Valsoft Corporation is seeking a Product Marketing Manager focusing on the EHSQ (Environmental, Health, Safety & Quality) software. This is a full-time position available to applicants anywhere in the world. The chosen candidate will play a crucial role in product positioning, go-to-market execution, and storytelling aimed at customers in various sectors including manufacturing, construction, energy, and logistics. ## Employer Background Valsoft Corporation is the parent company of TAG Software Group. TAG is dedicated to acquiring, enhancing, and growing mission-critical software companies serving small and medium-sized businesses (SMB), enterprise, and public sector customers. Unlike traditional private equity and venture capital firms, TAG operates with a long-term partnership approach, ensuring the protection of legacy, employees, and customers. Their philosophy focuses on a collaborative culture that emphasizes team collaboration and invests in its employees’ growth. ## Job Position Description The Product Marketing Manager EHSQ will be responsible for several tasks that include: - Owning the complete product marketing strategy, which encompasses market research, competitive intelligence, and customer insights. - Leading the planning and execution of go-to-market strategies for new product launches and major updates. - Collaborating closely with product management, research and development, and user experience teams to align feature prioritization with customer needs. - Developing and refining the messaging architecture for EHSQ products, focusing on tools for environmental compliance, incident management, audits, inspections, and quality workflows. - Creating a variety of sales enablement materials, such as playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets. - Producing product-focused content like technical explainers, demo videos, and industry-specific value propositions. - Supporting partner programs and strategies for cross-selling across the TAG portfolio. - Executing multi-channel product marketing campaigns (including email and paid ads) for each product. - Analyzing performance metrics to optimize the effectiveness of product marketing initiatives. - Representing the voice of the customer by relaying user needs and industry regulations internally. ## Required and Preferred Skills To excel in this role, candidates must possess various skills and experiences: - Proven B2B product marketing experience, particularly within software, ideally related to EHSQ, compliance, or operational SaaS. - Demonstrated ownership of full go-to-market strategies, from planning through execution. - Strong capabilities in product positioning, messaging frameworks, and category development. - Experience collaborating with product, R&D, UX, and technical teams. - Hands-on skills in developing sales enablement and technical collateral. - Experience launching new products, modules, or brands in the market. - Strong analytical, communication, and storytelling skills for both technical and commercial audiences. - The ability to manage projects across multiple products and business units simultaneously. - Additional preferred qualifications include: - Experience with EHSQ, compliance, risk, operations, or regulatory software. - Background in environmental, safety, or quality management workflows. - Basic proficiency with Adobe Creative Suite and familiarity with Figma. - Experience using AI tools for content creation, research, and workflow optimization. - Understanding of marketing analytics and software performance metrics. - Aptitude for rapidly learning new enterprise applications. ## Job Benefits Valsoft Corporation offers competitive benefits which may include: - A competitive salary aligned with experience and industry standards. - Opportunities for fully remote or hybrid work depending on the location of the candidate. - Significant autonomy and ownership in product marketing initiatives. - Direct interaction with leadership in a fast-paced environment, providing valuable insights and the chance to make an impact. - Access to advanced AI and automation tools to streamline workflows. - Role leading to meaningful contributions across multiple software business units. - A promising and ambitious career development trajectory within a fast-growing company. ## Conclusion This position is ideal for someone who is passionate about product marketing within the technology space, particularly in the domain of compliance and EHSQ software. The successful candidate will have an opportunity to work within a collaborative environment, furthering their career in a vibrant and innovative company. Individuals who meet the qualifications and are eager to make a significant impact in a dynamic role are encouraged to apply.
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