The Global Talent Co.: Marketing Web Developer

Overview

The Global Talent Co. is currently offering an exciting opportunity for a Marketing Web Developer to join their team in Bogota on a full-time, remote basis. This role is perfect for individuals who are at the intersection of marketing and web development, possessing strong technical skills alongside marketing acumen. The company is dedicated to bridging global tech companies with exceptional talent, and as such, aims to provide competitive compensation and career growth opportunities.

About The Company

The Global Talent Co. partners with leading technology firms to provide their clients with top-notch professionals. Their mission is to create equal access to opportunities for talent worldwide. The team comprises an enthusiastic network of over 25,000 marketing professionals dedicated to innovation and growth.

Job Responsibilities

Marketing Web Execution

The Marketing Web Developer will be responsible for:

Building and maintaining landing pages, campaign microsites, and other marketing web assets primarily using HubSpot CMS and Webflow.
Customizing and adapting templates as needed using HubL, HTML, CSS, and light JavaScript.
Collaborating with demand generation, design, and content teams to support campaign launches and ongoing marketing initiatives.

Marketing Analytics, Tracking & Optimization

Key responsibilities also include:

Owning and maintaining Google Tag Manager implementations to ensure accurate tracking across marketing web properties.
Setting up and ensuring the accuracy of Google Analytics and HubSpot analytics for campaign tracking.
Supporting marketing technology integrations and managing cookie consent and tracking compliance.
Assisting with A/B testing and conversion rate optimization (CRO) initiatives, using data analytics to enhance marketing performance.

Website Maintenance & Performance

The Marketing Web Developer will:

Organize and maintain marketing web assets, ensuring content freshness and relevance.
Identify opportunities for improving website performance, including page speed and usability.
Quickly troubleshoot any front-end and tracking issues that may arise.

Required Skills

The ideal candidate should possess:

3-5 years of experience working on marketing websites and campaign assets in a similar role.
Strong experience with HubSpot CMS including the ability to customize templates and modules.
Practical understanding of Google Tag Manager and analytics tagging for performance tracking.
Solid foundational knowledge of marketing funnels, lead generation, and conversion optimization.
A portfolio showcasing marketing landing pages, microsites, or campaign web experiences.

Nice to have: Familiarity with marketing operations, API integrations, and A/B testing and CRO experience will be considered an asset.

Compensation and Benefits

Joining The Global Talent Co. offers more than just a salary; it is a chance to grow your career within a supportive and dynamic environment. Here are some of the perks associated with this role:

Competitive Compensation: The salary is aligned with top industry standards, although specific figures are not disclosed in the job listing.
Work-Life Balance: Employees can expect 15 days of paid annual leave along with options for flexible work arrangements.
Learning & Development: Opportunities for professional growth through continuous learning initiatives are a priority at the Global Talent Co.
Global Work Exposure: Collaborate with innovative teams across various international markets, helping to expand professional networks and skill sets.

Application Process

For anyone interested in growing their career with The Global Talent Co., the application process is straightforward. Candidates are encouraged to submit their applications online and highlight their relevant experiences and skills that make them a suitable fit for the Marketing Web Developer role.

This position not only allows for creativity in developing marketing web experiences but also emphasizes the importance of analytics—a key component in today’s data-driven marketing landscape. As companies increasingly rely on effective digital marketing strategies, this role offers a blend of technical know-how and marketing insight that is essential for success in the industry.

This job offer was originally published on weworkremotely.com