SEO Content Writer

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Overview

Inspira Education Group is a rapidly expanding edtech startup in the United States. With a mission to democratize access to high-quality coaching, Inspira aims to provide all students with equal opportunities to succeed. As part of this mission, Inspira has assembled a network of top admissions coaches specializing in various fields such as medical, legal, and business studies. They are committed to disrupting traditional application processes through innovative products and experiences that prioritize inclusivity for candidates from diverse backgrounds. The company is supported by prestigious venture capital firms like Zeev Ventures, Quiet Capital, Craft Ventures, and influential figures such as Jeff Fluhr, the founder of StubHub.

Job Role

Inspira Education is on the lookout for a talented SEO Content Writer to join their marketing team. The role demands creativity and a keen understanding of SEO strategies, as it will involve creating engaging content designed to attract, educate, and convert potential students across various Inspira Education brands, including Inspira Advantage, Quad Education, and Juris Education.

As an SEO Content Writer, you will be collaborating with SEO strategists, subject matter experts, and senior writers to produce high-quality content that excels on both traditional search engines and emerging generative AI platforms.

Key Responsibilities

The responsibilities in this role include:

• Collaborating with subject matter experts and senior leaders to develop impactful editorial content such as blogs, case studies, and guides.
• Working closely with the SEO team to optimize content based on user needs and search intent.
• Writing and editing content in conjunction with editors and senior writers to ensure it meets organizational goals and requirements.
• Adapting content for various channels and formats (web, social media, video, forums) while maintaining clarity and originality.
• Staying updated with the latest trends and developments in higher education.
• Adapting quickly to the evolving demands of the company in a fast-paced environment.

Required Skills and Qualifications

To be considered for this position, candidates should meet the following criteria:

• 2+ years of experience in copywriting and editing.
• Deep understanding of on-page SEO fundamentals such as E-E-A-T principles, search intent, and semantic SEO.
• Familiarity with Generative Engine Optimization (GEO) strategies and formatting for enhanced visibility in AI environments.
• Proven ability to adapt content across various channels while ensuring originality and clarity.
• Strong research skills to distill complex topics into engaging, user-friendly content.
• Effective collaboration skills and attention to detail, particularly concerning grammar accuracy.
• Excellent time management abilities to multitask and meet tight deadlines.
• Knowledge in multimedia content creation (e.g., Canva/Adobe Suite, podcasting) and video editing is considered a bonus.

Salary and Benefits

The base salary for this role is targeted at $60,000 CAD. However, the actual salary will vary depending on the candidate's experience, skills, and abilities, as well as the company’s internal equity. Additionally, the company reserves the right to adjust the pay range based on its discretion.

Work Environment

Working for Inspira Education Group, employees will be part of a dynamic team tasked with significantly enhancing the company’s digital presence and outreach to students. Individuals in this role will have opportunities to experiment with new content formats and grow their expertise in the rapidly evolving field of higher education marketing.

Impact

As an SEO Content Writer, your contribution will be crucial in helping students and families discover the services provided by Inspira Education at pivotal decision-making moments. Your content will not only shape their experiences but also emphasize the importance of accessibility and tailored educational resources in achieving academic success.

Conclusion

Inspira Education Group is not just providing employment; they are creating opportunities for individuals to work in an innovative environment that prioritizes equal access to education. By joining this team as an SEO Content Writer, you can play an integral role in transforming how educational services are marketed and delivered.

This job offer was originally published on jobicy.com