The position being offered is for an SEO Strategist with Brafton, a well-known company in the digital marketing field. This is a full-time remote position that allows candidates from across Canada to apply. The job primarily revolves around working in the Consulting Department of Brafton, where the chosen individual will play a critical role in developing and implementing SEO strategies for a diverse range of clients.
Responsibilities
The SEO Strategist will have a set of defined responsibilities that will require a combination of technical skills and strong people skills. Some of the critical tasks include:
Crafting competitive audits, proposals, and reports that will be presented to clients.
Utilizing advanced software tools such as MarketMuse, SEMRush, and Ahrefs to assess the health of clients' websites.
Identifying errors and opportunities on clients' websites, and executing necessary optimizations.
Conducting SEO-specific research and optimization for various projects, including UX and website redesigns, as well as engaging in large-scale organic SEO work and backlink-focused projects.
Leveraging a deep understanding of Google Analytics and collaborating with all teams to tackle various projects successfully.
Required Skills
To be successful in this role, candidates should have a range of skills and experiences:
A minimum of 3-5 years in contributing to or managing SEO programs, with a preference for candidates who have agency experience.
A strong evidence of previous successful SEO campaigns, especially for medium to large brands, ideally e-commerce companies.
An advanced understanding of technical SEO concepts including crawling, indexing, AMP, and site speed optimization.
Proficiency in Google Analytics and Google Search Console, with additional familiarity with Tag Manager and Publisher Center as a bonus.
Exceptional written and verbal communication skills coupled with the ability to manage multiple projects efficiently.
Knowledge of HTML, JavaScript, and CSS is also considered beneficial as they impact search performance.
Personal Attributes
Apart from technical skills, the ideal candidate should also embody certain personal qualities that enhance their performance:
A passionate learner who is current with SEO trends and practices.
Strong analytical abilities and problem-solving skills, able to tackle challenges effectively.
Excellent interpersonal skills to foster relationships internally and with clients, ensuring clear communication and collaboration.
Curiosity about the ever-changing landscape of SEO, which aids in continual learning and adaptation to new strategies.
Work Environment
The job offers a flexible remote working schedule, ideal for candidates who value a work-life balance while still engaging in dynamic and client-facing projects. As part of a consulting team, the candidate will face challenges but also reap the rewards of successfully executed SEO initiatives.
Qualifications
More specifically, the qualifications for the SEO Strategist include:
Advanced skills in project management, allowing them to prioritize and manage various SEO tasks efficiently.
Familiarity with popular SEO tools and platforms, demonstrating competency in using industry-standard tools like Sistrix, DeepCrawl, Screaming Frog, and others mentioned.
An ability to present findings and reports in a professional format using tools such as MS PowerPoint and Google Slides.
Compensation and Benefits
While the salary specifics are not disclosed in the provided information, the role does come with several benefits that would attract candidates:
A commission structure that offers potential financial incentives based on performance.
Access to a Health Savings Account and retirement benefits like a pension plan.
Paid vacation time and flexibility in the working schedule, making it appealing for professionals looking for a good work-life balance.
Conclusion
The SEO Strategist position at Brafton presents an exciting opportunity for individuals with the right mix of experience, skills, and enthusiasm for digital marketing and SEO. Candidates who thrive in fast-paced environments and enjoy client interaction will find this role particularly fulfilling. Enthusiastic applicants who are adept at navigating and negotiating the intricacies of SEO will be well-suited for this strategic role.
This job offer was originally published on jobicy.com
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