Senior Product Marketing Manager

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Overview

The job position is for a Senior Product Marketing Manager at LeadIQ, a company focused on delivering value to customers through effective product strategies and insights. This is a contract-to-hire role that involves significant interaction with both the product and go-to-market teams, aimed at shaping the direction of products and offering clear messaging to the target audience.

Responsibilities

The role comes with a variety of responsibilities that center around understanding the customer and the market. Key tasks include:

Conducting thorough customer research across different segments to gather insights.

Tracking and identifying key market trends that could affect product positioning.

Owning the messaging for the LeadIQ platform, and ensuring that it resonates with the sales and marketing teams.

Crafting compelling narratives and materials that are utilized across different channels to communicate the product's value effectively.

Conducting competitor research to optimize LeadIQ's positioning in a competitive marketplace.

Creating strategic go-to-market plans for new product initiatives, closely collaborating with the product team.

Launching new features in a strategic, data-driven manner to ensure positive outcomes and improved customer adoption.

Working cross-functionally with diverse teams to adhere to marketing timelines and quality standards.

Digging into data to optimize messaging, enhance product preference, and improve customer engagement.

Ensuring consistency in messaging across all communication platforms, including the website, case studies, and sales pitches.

Skills Required

To be successful in this role, candidates are expected to have:

• 2-3 years of experience in full-stack product marketing roles, particularly within a B2B SaaS environment.
• Core competencies specifically in product launches, positioning, and competitive intelligence, along with foundational knowledge across all areas of product marketing, like sales enablement.
• Strong collaboration skills with a history of working effectively across various teams such as sales and customer success.
• Excellent communication abilities, particularly in writing, to articulate the voice of the customer.
• Capable of managing competing priorities while conveying pertinent information across teams.
• An inclination to constantly test and learn, leveraging data-driven insights for improvements.
• A customer-centric mindset significantly shaping the product roadmap planning.

Benefits

LeadIQ offers competitive advantages to its employees, including:

• A competitive salary complemented by equity eligibility.
• Comprehensive health, dental, and vision insurance packages.
• Generous vacation policies and paid time off.
• A flexible work schedule, supporting remote work.
• Opportunities for professional development and growth in a fast-paced environment.

Work Location

This position is fully remote, but candidates must reside in certain states in the USA to be eligible. The specified states include California, Colorado, Florida, Georgia, Illinois, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York City, New York State, North Carolina, Ohio, Oregon, South Carolina, Texas, Washington, and Virginia. This geographic detail is crucial as it narrows down potential applicants to those living in these locations, ensuring compliance with the company's employment policies.

Company Overview

LeadIQ is dedicated to creating an inclusive workplace and is an equal opportunity employer. The organization emphasizes diversity in its hiring practices and does not discriminate based on various factors. It looks for individuals who are passionate about sales and thrive in collaborative environments, encouraging those interested to apply and contribute significantly to the company’s success.

The Senior Product Marketing Manager role at LeadIQ is not just about filling a position; it’s about partnering with a team to enact positive change and implement effective strategies that resonate with both users and the market at large. Job seekers looking for a role in marketing that allows for a high level of strategic thinking and a chance to impact both product and customer experience would find this opportunity both fulfilling and aligned with their career goals.

This job offer was originally published on jobicy.com