Senior Performance Marketing Manager

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Introduction

The position of Senior Performance Marketing Manager at Launch Potato offers a fantastic opportunity for candidates who are passionate about digital marketing and performance optimization. With a competitive salary range of $90,000 to $120,000 per year, this role allows professionals to influence growth strategies in a dynamic market.

Company Overview

Launch Potato is a prominent digital media company recognized for its innovative approach to connecting advertisers with customers at various stages of their purchasing journey. Headquartered in the lively downtown area of Delray Beach, Florida, Launch Potato promotes a vibrant culture, collaborating with an international team spread across multiple countries. The company prides itself on fostering a diverse and high-performing team that thrives on entrepreneurial spirit.

Role Overview

The Senior Performance Marketing Manager is a key figure in driving growth and profitability in the Make Money/Manage Money vertical through data-led funnel and landing page optimizations. The primary responsibilities include:

• Testing Strategy: Collaborating with marketing, creative, and performance teams to establish and execute effective testing strategies.

• Revenue Optimization: Aiming to increase landing page conversion rates and margins by at least 10% within the first 90 days.

• A/B Testing: Launching a minimum of three high-impact A/B tests monthly, focusing on various user journeys.

• Insight Generation: Transforming data into actionable recommendations that drive improvements.

Key Responsibilities

To achieve these goals, the Senior Performance Marketing Manager will:

• Collaborate closely with the Yield and Account Management teams to enhance deep-funnel KPIs.
• Organize bi-weekly meetings with copywriting and user acquisition teams to align on testing priorities.
• Initiate quarterly projects focused on strategic experimentation, such as new vertical pages or different targeting angles.
• Maintain full ownership of assigned offers and advertiser strategy with minimal oversight, ideally achieving this within six months.
• Focus on delivering measurable gains in conversion rates and lifetime value for new advertisers.

Required Skills and Experience

Candidates interested in applying for this role should possess a robust set of skills and experience:

• Experience: Between 4 to 6 years in performance marketing, optimization, or conversion rate optimization (CRO) with direct experience in landing page testing and funnel management.

  

• Analytical Skills: Advanced proficiency in handling large datasets and transforming them into actionable insights.

• Technical Proficiency: Experience with Google Analytics, Looker, and advanced skills in Excel (pivot tables, VLOOKUP).

• Communication Skills: Excellent cross-functional communication abilities to effectively align with different teams.

• Creative Mindset: A problem-solving attitude with a keen understanding of marketing psychology and user behavior.

Competencies

The ideal candidate will exemplify the following competencies:

• Resilient under pressure and adaptable to shifting priorities.
• Deep understanding of direct response mechanics in high-volume testing environments.
• Growth-focused mindset, constantly seeking opportunities for scaling impact.
• Strong curiosity and data-informed decision-making processes.
• Highly organized and capable of managing multiple projects efficiently.
• A collaborative nature that engages stakeholders early in the problem-solving process.
• Creativity in leveraging various marketing strategies to influence user behavior.
• Willingness to pursue testing expediently, embracing a bias for action.

Compensation and Benefits

The total compensation comprises a base salary aligned with market standards, profit-sharing bonuses, and comprehensive benefits. It's noteworthy that increases in compensation post-hire will primarily depend on company performance rather than just cost of living adjustments. This approach reflects Launch Potato's commitment to a performance-driven environment.

Work Culture and Environment

Launch Potato emphasizes the importance of a diverse and inclusive culture. The company adheres to the principles of equity and inclusion for all its employees, ensuring that hiring practices are free from discrimination based on race, gender, age, and other legally protected characteristics.

Conclusion

In summary, the Senior Performance Marketing Manager position at Launch Potato is not only strategically pivotal but is also a critical role aimed at innovatively driving marketing initiatives. With the potential to earn a salary between $90,000 and $120,000, working in a supportive and performance-driven environment like Launch Potato can pave the way for significant career development in the fast-paced world of digital marketing.

This job offer was originally published on jobicy.com