Senior Lifecycle Marketing Manager

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Overview

Chime, a forward-thinking financial technology company, is looking to hire a Senior Lifecycle Marketing Manager. This position offers an exciting opportunity within their Growth Lifecycle Marketing team, where the focus is not only on operational support but also on the core functions that drive the company’s growth. The ideal candidate will engage in various aspects of lifecycle marketing to enhance the customer experience and engage members effectively.

Role Description

The Senior Lifecycle Marketing Manager will be part of a high-impact and high-visibility role, tasked with planning, developing, executing, and measuring significant growth initiatives tailored towards enriching the member lifecycle experience. The successful candidate is expected to take ownership of key lifecycle journeys that range from initial creative briefs to analyzing business performance and driving company metrics.

This role places a strong emphasis on experimentation, creativity, customer-centric approaches, and collaboration. The person will interact with various teams, including Product, Engineering, Analytics, and Design, to complete shared goals and deliver seamless experiences across various channels, including the app and website.

Responsibilities

In this role, candidates can expect to:

• Own, optimize, and expand lifecycle journeys across the company's highest-priority programs.
• Utilize data, experimentation, and AI to design member experiences from enrollment to long-term engagement.
• Manage business metrics with a focus on increasing the lifecycle’s measurable contributions to member growth, retention, and revenue.
• Identify, test, and scale new engagement channels such as SMS and in-app surfaces to enhance member interaction.
• Leverage personalization capabilities in tools like Braze, pushing the boundaries for marketing.
• Generate data-driven hypotheses to inform strategies to optimize evergreen lifecycle campaigns for performance and impact.
• Collaborate with analytics teams to measure outcomes and devise steps for achieving larger goals.

Required Skills

Candidates interested in applying for this position should have the following skills and experiences:

• A minimum of 8 years of experience specifically in lifecycle marketing with a proven track record of developing and executing multi-channel programs such as email, push notifications, and in-app communications.
• Strong self-starter qualities, adept at setting goals, managing shifting priorities, and creating innovative solutions with limited resources.
• Proven experience in driving substantial impacts through personalization capabilities.
• Comfort working in cross-functional environments, having coordinated with teams from Product and Engineering to drive alignment without formal authority.
• Ability to analyze large data sets, identify improvement opportunities, and communicate insights effectively to partners.
• Familiarity with marketing platforms such as Braze and Looker is a plus, especially if the candidate has experience with AI tools.

Salary and Benefits

The salary for this full-time position starts at $150,000, reaching up to $208,000 depending on factors such as location, skills, qualifications, and experience. Full-time employees are also eligible for various additional benefits, including:

• Annual performance bonuses and competitive equity packages.
• A comprehensive benefits plan including medical, dental, vision, life, and disability coverage.
• A 401(k) match program, generous vacation policies, and designated company-wide paid days off.
• Parental leave options for both birthing and non-birthing parents, along with access to family planning tools.
• Engaging in social and wellness events orchestrated by the company.

Company Culture and Values

Chime promotes a culture that encourages boldness, innovation, and collaboration among its employees. The company operates with an entrepreneurial spirit and champions diversity and inclusion. They believe that diverse perspectives enhance problem-solving and creativity, leading to better outcomes for the millions of members they serve. Chime’s core values revolve around integrity, accountability, and commitment to earning and maintaining the trust of its users.

Conclusion

This position represents a significant opportunity for the right candidate to not only advance their career but to join a dedicated team focused on helping everyday Americans achieve financial progress. Chime emphasizes that they are a financial technology company, prioritizing user-friendly services over traditional banking methods, and driving a mission that resonates with today’s consumer needs.

With competitive compensation, a strong emphasis on growth and development, and a dynamic work environment, this position is ideal for highly motivated individuals eager to make an impactful contribution in the FinTech landscape.

This job offer was originally published on jobicy.com