Solé Bicycles, a lifestyle brand based in Venice Beach, California, is actively seeking a Head of Marketing. This full-time role calls for a highly motivated and skilled marketing manager to take charge of day-to-day marketing execution across various channels. The position is entirely remote but requires availability during Pacific Standard Time (PST) business hours.
Key Responsibilities
The Head of Marketing will be expected to manage a multitude of responsibilities, which include:
Owning the overall marketing calendar across four main channels: Direct Web, Venice Retail, Encinitas Retail, and Corporate. This entails ensuring that all marketing initiatives align with the company’s goals and revenue targets.
Building and implementing repeatable marketing systems which support activities such as weekly promotions and monthly outreach.
Managing paid media resources efficiently, encompassing platforms like Meta and Google Ads. The candidate will be responsible for reviewing performance data and identifying improvement opportunities.
Leading initiatives in email and SMS marketing via Klaviyo, including overseeing automated flows and segmentation strategies.
Running cold outreach for various marketing initiatives, which includes prospecting and managing follow-ups with partnerships, influencers, and media channels.
Coordinating retail marketing strategies for both the Venice Beach and Encinitas stores, as well as supporting corporate B2B marketing initiatives.
Analyzing performance data using tools like Shopify and GA4, developing actionable strategies based on insights from the data.
Working in collaboration with creative resources to ensure that all marketing campaigns are visually appealing and consistent with the brand's messaging.
Regularly participating in performance reviews to align with the CEO and the leadership team on key performance indicators (KPIs).
Required Skills and Qualifications
Candidates interested in this role should be equipped with the following skills and experiences:
3+ years of experience in a full-stack marketing role, preferably within a DTC (Direct-to-Consumer), e-commerce, or lifestyle brand environment.
Proven ability in managing paid media teams and a deep understanding of performance metrics such as Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and Lifetime Value (LTV).
Comfortable navigating a multi-channel marketing landscape that includes DTC, retail, and B2B strategies.
Strong cold outreach skills; applicants should be skilled at writing engaging emails and building lists for outreach.
Proficiency in critical marketing tools, including Klaviyo, Shopify, Meta Ads Manager, Google Ads, and GA4.
The ability to perform basic data analysis and use insights to drive marketing decisions.
Excellent written and verbal communication skills in English.
Graphic design experience is a plus, along with a genuine passion for the Solé brand and a lifestyle revolving around biking and beach culture.
Application Process
To express interest in this role, candidates need to provide:
A resume detailing their work experience.
A portfolio showcasing previous work (if available).
A Loom video (3–5 minutes) addressing:
Their background and why they believe they're a good fit for the role.
Previous marketing experiences and successes in leading campaigns.
A highlight of a past campaign, the execution process, and its impact.
How they've used AI tools in their workflow to improve efficiency and outcomes.
Their experience with graphic design tools or creative development.
Their expected salary range for the position.
Company Culture and Values
Solé Bicycles goes beyond merely being a bike company; it embodies a lifestyle brand that emphasizes design, adventure, and culture. The company is experiencing significant growth and aims to enhance its operational capabilities in sales and marketing. Employees at Solé enjoy direct collaboration with the CEO and have the autonomy to implement impactful marketing initiatives that directly contribute to revenue growth. The team upholds high standards across all facets of their operations, centering their focus on quality in both products and customer experiences.
Conclusion
This Head of Marketing position at Solé Bicycles offers an exciting opportunity for candidates looking to significantly impact a growing brand while working in a remote capacity. With a collaborative and entrepreneurial company culture, passionate professionals are encouraged to apply, bringing their expertise and enthusiasm to the team.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
