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This position is for a Senior Demand Generation Marketer at Abridge, a company founded in 2018 with a mission centered on enhancing understanding in healthcare. Their AI-powered platform improves clinical documentation efficiencies, enabling healthcare professionals to focus more on patient care rather than paperwork. As pioneers in the generative AI sector for healthcare, Abridge is committed to setting industry standards for deploying AI within health systems. The demand generation manager will be responsible for executing effective marketing strategies that focus on corporate sales and awareness of healthcare technology solutions.
The Senior Demand Generation Marketer position at Abridge is a full-time hybrid role requiring the candidate to be within commuting distance of offices located in New York City, San Francisco, or Chicago. This position involves designing and implementing multi-channel marketing initiatives aimed at enterprise buyers, focusing on various strategies such as webinars, email campaigns, paid channels, and content syndication. The ideal candidate should excel in both strategic thinking and execution, providing a seamless transition from campaign conceptualization through to performance analysis. Additionally, the position emphasizes building and refining account-based marketing (ABM) programs targeting specific priority accounts within the healthcare landscape.
In this role, you will:
Build and execute full-funnel demand generation campaigns utilizing AI tools for audience segmentation and creative personalization.
Create campaign briefs, timelines, and project plans to ensure timely delivery and clear accountability.
Work closely with sales teams to align campaigns with buyer personas and pipeline requirements, ensuring a smooth transition to actionable follow-up programs.
Collaborate with content and product marketing teams to develop targeted messaging that resonates with enterprise audiences.
Analyze performance metrics to optimize ongoing and future programs, grounding strategies in real-world data.
Manage the lead routing and tracking processes, automating where possible for efficiency.
The responsibilities highlight the importance of cross-functional collaboration, as the marketing team will work closely with sales, growth, and product marketing to create targeted campaigns for healthcare decision-makers.
Candidates must possess:
A minimum of 6-8 years of experience in demand generation or growth marketing, preferably in the B2B SaaS or enterprise technology sectors.
Proven capabilities in planning, executing, and measuring successful multi-channel campaigns.
Strong project management skills and the ability to oversee complex, multi-faceted programs.
Deep familiarity with enterprise sales cycles and the content needed to influence complex buying committees.
Experience using marketing tools like Salesforce, HubSpot, or Marketo for measuring campaign success.
Excellent written and verbal communication skills to effectively craft messaging that aligns with market needs.
Knowledge in utilizing AI tools to enhance demand generation initiatives while maintaining brand integrity.
Abridge offers a competitive compensation package that includes:
Comprehensive health insurance plans covering medical, dental, and vision for full-time employees and their families.
A generous Time Off policy, which includes 14 paid holidays and flexible PTO for salaried staff.
Contributions to Health Savings Accounts (HSA) for those selecting high-deductible plans.
Paid parental leave to support employees during significant life changes.
401(k) matching contributions to assist employees in saving for retirement.
A monthly Lifestyle Wallet for expenses related to fitness, professional development, and coworking.
Access to dedicated mental health support and therapy assistance.
Furthermore, Abridge has a commitment to inclusivity as an equal opportunity employer, considering applicants without discrimination based on race, color, religion, sex, or other protected characteristics. They also offer reasonable accommodations throughout the interview process and actively work to prevent recruitment fraud, advising candidates to use caution when sharing personal information.
Working at Abridge means joining a high-growth startup where individual contributions can significantly impact the organization. The company's culture prioritizes ownership, empowerment, and continuous personal and career development. The firm is dedicated to fostering a supportive environment where success is collective and feedback is welcomed for ongoing progress.
Overall, the Senior Demand Generation Marketer role at Abridge is ideal for seasoned marketing professionals proficient in multi-channel campaign execution and deeply familiar with the healthcare technology landscape. The company not only offers competitive compensation but also emphasizes personal growth and a work culture built on empathy for healthcare professionals and patients. If you are passionate about making a meaningful contribution in the healthcare sector through innovative marketing strategies, this is a fitting opportunity.
This job offer was originally published on himalayas.app
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