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ITHAKA is an organization dedicated to expanding access to knowledge and education globally. Their offerings include Artstor, JSTOR, Portico, and Ithaka S+R, all aiming to help individuals learn, grow, and break through historical barriers associated with education. Employees at ITHAKA are deeply committed to one another and focused on creating a diverse, equitable, and inclusive workplace.
ITHAKA is seeking a Senior Copywriter to join their creative team. The role emphasizes the responsibility of conceptualizing and crafting compelling and persuasive marketing copy. In this capacity, the Senior Copywriter will work alongside a talented team comprising creative professionals, product marketing strategists, and marketing channel specialists to develop solutions that resonate with target audiences and enhance brand awareness.
This position reports to the Principal Creative Director and requires close collaboration with colleagues from different departments to influence ITHAKA’s marketing strategies and storytelling efforts. The Senior Copywriter is expected to be an advisor not just to peers within the organization but also for writers outside the organization, playing a crucial role in ensuring consistency in voice across various communication channels—organic, paid, owned, and earned.
The responsibilities associated with the Senior Copywriter role include:
Develop and execute persuasive marketing content for a variety of communications materials, ensuring strategies support an agile marketing organization.
Collaborate in refining ITHAKA’s brand and style guides as well as internal processes related to content development.
Ensure consistency in messaging and brand positioning, understanding the target audience and the brand's voice across all channels: digital ads, landing pages, emails, social media, product descriptions, and video content.
Serve as the lead for messaging and copywriting on new product launches and market-focused campaigns.
Manage and mentor a junior copywriter, guiding them in reviewing and editing content across various platforms including articles, blog posts, and email campaigns.
Stay informed about industry trends and advancements in marketing copywriting practices, technologies, and tools (including AI-assisted writing).
Enforce high editorial standards through thorough proofreading to ensure accuracy and coherence.
Optimize content for SEO purposes to harness organic search visibility and drive traffic to digital assets.
Engage closely with designers and team members to develop integrated marketing campaigns.
Foster a collaborative culture within the team.
Candidates applying for the Senior Copywriter position should possess the following qualifications:
A minimum of 7 years of professional experience in marketing and brand copywriting across a mix of in-house and agency environments.
A Bachelor’s degree in a related field is preferred; however, equivalent experience may substitute for higher education in some cases.
Proven experience creating cohesive content for marketing campaigns, including compelling landing pages and email marketing.
Familiarity in collaborating with teams to establish brand standards and maintain a consistent voice across varying cultures and topics.
Experience in interviews and creating testimonials based on user feedback.
Proficient in scriptwriting or storytelling techniques for multimedia content.
An enthusiastic and team-oriented approach is considered vital for fostering a positive workplace environment.
A working knowledge of SEO best practices and effective writing/editing for digital platforms.
Excellent proficiency in essential software like Microsoft Office, Google Suite, and project management tools such as Asana or Monday.com.
It is important to note that ITHAKA is not considering candidates who require any form of immigration sponsorship, either now or in the future, for working in the United States.
ITHAKA promotes transparency in their compensation policies. The starting salary for the Senior Copywriter position ranges from $77,500 to $97,000 annually, which may be adjusted based on an individual's relevant skills and experience. Their benefits package includes:
Employer-paid medical, dental, and vision insurance.
An employer-contributed 10% retirement plan.
Paid parental and caregiver leave.
A total of 22 paid days off, alongside 11 paid holidays.
Up to 12 sick days per year and gym reimbursement.
ITHAKA values fostering a culture of belonging and inclusion, emphasizing the importance of diverse backgrounds and perspectives in driving innovative solutions. They encourage candidates from underrepresented groups to apply, as they believe that bringing different viewpoints enriches their mission.
Interested candidates are encouraged to apply via ITHAKA's career site, which typically requires a resume, a detailed cover letter, and a portfolio showcasing previous marketing copy. Although ITHAKA operates physical offices in New York and Ann Arbor, Michigan, they welcome remote applicants residing in the continental United States. They are also committed to making reasonable accommodations for candidates during the application and hiring process.
Overall, the Senior Copywriter position at ITHAKA presents an exciting opportunity for seasoned professionals in the field of marketing copywriting. With a supportive organization dedicated to a diverse and motivational work environment, it holds promise for impactful work in creating knowledge access and educational opportunities globally.
This job offer was originally published on remotive.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
