Screenpal is actively seeking a Director of Product Marketing to play a pivotal role in defining and driving the go-to-market (GTM) strategy for its innovative product suite. This role is designed for a skilled marketer who is highly experienced in SaaS applications, particularly in B2B and B2B2C markets. The ideal candidate will be an expert at understanding customer needs and capable of crafting compelling marketing messages that resonate with diverse audiences. The position is full-time and offers the possibility of remote work from anywhere in the world.
About Screenpal
Headquartered in Seattle, Washington, Screenpal is a prominent player in the SaaS sector, providing AI-enhanced video tools aimed at educators, trainers, and businesses. With millions of users globally, Screenpal ensures that experts can share their knowledge effectively and engagingly. The company prides itself on delivering exceptional customer experiences while maintaining a focus on product development that aids learning and communication.
Responsibilities
As the Director of Product Marketing, your responsibilities will encompass:
Go-to-Market Leadership
Developing the GTM strategy, messaging, and positioning for new products and features across various sectors, including education and video marketing.
Leading cross-functional teams to execute product launches and significant marketing initiatives.
Driving global product adoption for consumers and B2B plans, along with identifying new growth opportunities.
Demand Generation & Digital Marketing
Utilizing digital channels such as virtual events and webinars to raise demand and accelerate the sales pipeline.
Building and optimizing self-serve acquisition funnels aiming to boost signups and transitions to paid users.
Managing global digital programs, including social media, email, and content marketing strategies.
Customer Insights & Storytelling
Continuously evaluating customer needs, market trends, and product effectiveness through both qualitative and quantitative measurements.
Creating story-driven content and case studies illustrating the significant impact of Screenpal’s products.
Using video as a primary communication medium for both internal and external stakeholders.
Cross-Functional Alignment
Collaborating closely with engineering, marketing, product management, design, and customer support teams to guarantee smooth execution of GTM strategies.
Enhancing the customer journey and establishing lifecycle marketing strategies that improve onboarding and customer retention.
Developing a strong customer focus through advocacy programs, testimonials, and reviews that contribute to brand loyalty.
Sales Enablement & Market Intelligence
Equipping B2B sales teams with essential GTM materials including pitch decks, demo scripts, and competitive analysis tools.
Keeping abreast of the competitive landscape and customer pain points to inform product positioning and marketing decisions.
Required Skills
For this position, the following qualifications are essential:
A Bachelor’s degree in Marketing, Business, or a related field.
At least 7 years of product marketing experience in the SaaS industry, particularly with B2B and B2B2C models.
Proven storytelling ability, alongside the capacity to produce high-quality content as a skilled writer and editor.
A data-driven approach to marketing with experience in optimizing programs for maximum effectiveness.
Familiarity with CRM systems for managing leads and tracking marketing performance, alongside knowledge of web analytics and email marketing.
Nice to Have Skills
Experience with B2B and B2C inbound marketing strategies, along with understanding the education and training markets.
A passion for video as a communication tool and demonstrated skills in content marketing and lifecycle marketing.
A collaborative spirit that embraces teamwork and creativity.
Job Benefits
Screenpal offers a comprehensive benefits package that includes:
Health Care Plans covering medical, dental, and vision.
Retirement Plans such as 401k and IRA options for financial security.
Paid Time Off for vacation and sick leave, along with public holidays.
A flexible work-from-home policy, enhancing work-life balance, while allowing employees to work remotely.
Conclusion
This position at Screenpal offers a dynamic opportunity for an experienced marketing professional to lead innovative marketing strategies in the evolving SaaS landscape, particularly in video tools that facilitate learning and effective communication. With a commitment to engaging customers and enhancing the user experience, the Director of Product Marketing will play an instrumental role that combines creativity, data analysis, and comprehensive market understanding.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
