Programmatic Trader

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Position Overview

The job opening is for a Programmatic Trader at Postmedia Network Inc. This position is full-time and permanent. The role reports to the Senior Manager of Programmatic Advertising and is available for remote work anywhere in Canada, particularly from locations like Toronto or any large market within the country.

Company Profile

Postmedia Network Inc. is a leading Canadian news media company that encompasses over 110 brands distributed across multiple platforms: print, online, and mobile. The firm prides itself on delivering engaging content crafted by award-winning journalists, catering to millions of consumers every week. With a prominent footprint in the digital advertising ecosystem, Postmedia offers compelling solutions for advertisers to reach target audiences effectively. The organization is consistently on the lookout for talented individuals who are eager to thrive in this dynamic environment.

Opportunity Details

In this role as a Programmatic Trader, the selected candidate will be immersed in the world of digital advertising. The responsibilities include executing and managing various campaigns across multiple channels such as display ads, video, YouTube, Connected TV, audio, and Digital Out-of-Home (DOOH). The focus is on analyzing and optimizing campaign performance against established KPIs, including Cost per Acquisition (CPA) and Return on Ad Spend (ROAS).

Key Responsibilities

In the role of Programmatic Trader, candidates will engage in a wide array of tasks including:

• Executing and managing a variety of digital ad campaigns designed to ensure high performance.

• Analyzing and optimizing campaign performance to consistently meet or exceed client goals.

• Working closely with stakeholders to ensure the success of campaigns, participating in kickoff and client calls as needed.

• Monitoring campaign performance and providing strategy recommendations, insightful findings, and campaign reports for ongoing optimization.

• Communicating campaign expectations and identifying upsell opportunities to the sales team.

• Educating clients and other stakeholders on programmatic offerings and best practices to maximize effectiveness.

• Contributing ideas to improve processes related to campaign builds and optimizations.

• Collaborating on ad-hoc projects as required.

Required Skills and Qualifications

To be a successful candidate for the Programmatic Trader position, applicants should ideally possess:

• A minimum of two years of experience in advertising, programmatic buying, campaign analysis, and optimization.

• Familiarity with recognized industry technology platforms, particularly ad servers, Demand-Side Platforms (DSPs), and Data Management Platforms (DMPs), with a preference for experience in Display and Video 360 as well as Campaign Manager 360.

• A background in advertising, marketing, business, statistics, finance, or economics is preferred.

• Strong analytical skills with a passion for number crunching and statistical analysis.

• Attention to detail, curiosity, proactivity, and resourcefulness are essential attributes.

• Excellent organization and communication skills, with the ability to work well under pressure and manage a significant volume of tasks.

• Proficiency in understanding attribution models, customer journeys, and advertising metrics is crucial.

• Expertise in Microsoft Excel, capable of creating advanced reports and dashboards to analyze performance data.

Compensation and Benefits

The salary range for this position is anticipated to be between $60,000 and $70,000, a competitive offering that correlates with the candidate's qualifications, experience, and respective job responsibilities. Employment offers will be tailored to the candidate's unique profile, ensuring a fair compensation package.

Inclusion and Accommodations

Postmedia Network Inc. demonstrates a solid commitment to providing an inclusive work environment. It actively encourages applications from diverse groups, including women, aboriginal peoples, persons with disabilities, and members of visible minorities. They prioritize accommodating candidates with disabilities throughout the hiring process and request that necessary needs be communicated in advance to ensure individual accommodations.

Conclusion

The Programmatic Trader position at Postmedia Network Inc. offers a robust opportunity for individuals who are enthusiastic about online advertising and wish to further their careers in the programmatic landscape. The ideal candidate will not only have the requisite skills but will also embody the ambition and drive needed to excel in a rapidly evolving digital environment. Candidates interested in applying should ensure they meet the criteria listed and prepare to showcase their capabilities in the innovative field of digital advertising.

This job offer was originally published on himalayas.app