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Spiralyze, headquartered in Atlanta, Georgia, is on a mission to cement its position as a leader in A/B testing and experimentation through engaging content. The role of Video Content Strategist includes the development of high-impact content across various platforms, primarily LinkedIn and YouTube. This person will serve as a crucial link between the company's proprietary data and its narrative stories.
The strategist will be responsible for constructing and maintaining the editorial calendar that encompasses all content types published on LinkedIn and YouTube. They will aim to devise recurring formats, such as myth-busting posts and data-driven trend pieces, ensuring everything upholds Spiralyze’s data-backed authority in A/B testing. This role demands a clear understanding of what to publish, when, and in what format, with each piece carefully crafted to enhance the brand's narrative and engagement.
An important part of the role involves biweekly sessions with the Founder to extract valuable insights, opinions, and narratives derived from client work. By conducting 60 to 90-minute sessions, the Video Content Strategist will distill this raw content into weekly LinkedIn posts, video scripts, and content briefs, making efficient use of the Founder’s limited availability of under 10 hours per week.
The strategist will oversee the creation of 4-5 LinkedIn posts weekly in the Founder’s voice, along with scripts for 1-2 YouTube videos. They should possess a knack for creating engaging hooks that effectively draw viewers in, transform complex data into engaging stories, and develop a consistent and authentic written voice that aligns with the Founder across platforms.
The role requires directing an in-house videographer, graphic designer, and overseas editors. The strategist will set the creative brief and oversee outputs, ensuring compliance with high-quality standards. While this position does not require direct production work, the strategist must ensure that the production team accurately interprets the creative vision.
The strategist will actively track the effectiveness of various content types and structures across platforms, utilizing metrics such as engagement data, follower growth, and pipeline attribution to refine strategies. Regular sharing of performance data and actionable recommendations with leadership will ensure continual improvement and maximization of engagement.
Candidates should exhibit strong writing capabilities, thinking dynamically in terms of hooks that stop readers and scroll-stoppers. They should be strategic thinkers who can envision not only single content pieces but also reusable formats that effectively convey core messages.
While a candidate does not need to be a data scientist, they should be comfortable navigating mathematical content analysis. Given that Spiralyze’s content is largely informed by its proprietary data, the strategist must be adept at interpreting and storytelling from this data.
A successful candidate should demonstrate proactive ownership in their work, displaying a knack for diagnosing and resolving issues on their own. They must be the kind of individual who presents solutions rather than problems.
Familiarity with video production concepts, including the aesthetics that make for compelling content, can further enhance effectiveness in this role.
This position offers substantial growth potential as Spiralyze values the continuous development of its talent and typically promotes from within. Candidates will thus have the chance to grow into leadership roles overseeing a broader content and brand team.
Additionally, the selected strategist will have the opportunity to develop in-demand skills by working alongside some of the most experienced professionals in the experimentation field, learning how to synergize creativity with data insights.
The company offers 20 days of paid vacation along with recognized holidays, providing a positive work-life balance for its employees.
Overall, the Video Content Strategist role at Spiralyze represents an excellent opportunity for someone passionate about transforming data into compelling narratives. If you are excited about creating impactful media content, working closely with a founder, and contributing meaningfully to the industry's dialogue on A/B testing, consider applying for this full-time position. This is a unique chance to lead a pivotal content initiative within a growing media brand.
This job offer was originally published on weworkremotely.com
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