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The job opening is for a Meta & Google Ads Expert at More Staffing LLC, a position described as a full-time role with 40 hours of work per week, specifically designed for remote workers. This opportunity allows professionals in the digital marketing space to manage, optimize, and scale ad campaigns effectively for various clients.
The role primarily involves handling Meta Ads for both Facebook and Instagram, alongside managing Google Ads including YouTube Ads. Candidates must possess a deep understanding of paid advertising strategies, optimal audience targeting, and the requisite skills needed for conversion optimization to drive the maximum return on investment (ROI) for the campaigns.
The main responsibilities associated with the Meta & Google Ads Expert position include:
Meta Ads Management: Effectively plan, execute, and optimize advertising campaigns across Facebook and Instagram.
Google Ads & YouTube Ads: Oversee Google ads, including Search, Shopping, and YouTube, ensuring they align effectively with the overall strategy.
Ad Performance Analysis: Monitor key performance indicators (KPIs), troubleshoot issues, and implement data-driven solutions to enhance overall ad performance.
Scaling & Budget Management: Allocate and scale ad budgets strategically to achieve maximum returns.
Shopify Optimization: Identify opportunities for conversion rate optimization (CRO) and implement strategies to improve online store performance.
Creative Strategy & Ad Copywriting: Manage the ad creative process with freelancers from platforms like Upwork, providing insights on effective campaign creatives.
Reporting & Insights: Provide regular updates to stakeholders on campaign performance, ensuring transparency on key learnings and future recommendations.
Proactive Troubleshooting: Quickly address performance issues, suggesting innovative solutions independently without requiring constant supervision.
Shopify Listings Management: Optimize product listings for the USA and Canada markets while ensuring the content is SEO-friendly.
Product Catalog Organization: Maintain accuracy in product descriptions, pricing, and images across platforms.
Email Marketing Assistance: Support the creation and performance tracking of email campaigns using tools like Klaviyo.
Graphic Design: Create engaging graphics for ads and promotional materials utilizing tools such as Canva.
Branding Consistency: Ensure that branding is consistent across e-commerce platforms and various marketing channels.
To be considered for this position, candidates should possess the following skills:
Proven Experience: A minimum of 4+ years of experience managing Meta Ads, with a strong preference for experience in e-commerce.
Analytical Skills: Strong ability to interpret data, along with critical thinking skills for troubleshooting campaign performance and providing actionable insights.
Initiative: A self-starter who proactively suggests improvements and finds solutions independently.
Ad Scaling Expertise: Demonstrated history of efficiently scaling ad spend while maintaining high ROI.
Shopify & E-Commerce Knowledge: Familiarity with conversion rate optimization, upselling techniques, and A/B testing to improve store performance.
SEO Best Practices: Knowledge required for optimizing Shopify listings and ensuring high searchability and conversion rates.
Basic Graphic Design Skills: Preferably with the ability to adjust ad creatives for enhanced performance.
Email Marketing Tools: Experience with tools like Klaviyo is essential.
Organizational Skills: Strong ability to manage multiple projects and campaigns simultaneously, ensuring all tasks are completed in a timely manner.
Effective Communication: Excellent skills in reporting and presentation are crucial for conveying campaign insights.
While specific salary information is not directly referenced in the job listing, full-time positions that require specialized skills in digital advertising typically offer competitive salaries based on the candidate's experience and the market rate for similar positions.
The role is tailored for candidates who thrive in a remote working environment and are experienced in the dynamic world of digital marketing. Professionals who can handle the technical aspects of ad campaign management while maintaining an analytical and creative mindset will excel in this position. Additionally, the flexibility of remote work allows for individuals across various locations, primarily focusing on candidates in the Philippines, where the employer is based.
If you believe you align with the requirements and responsibilities detailed above, apply for the Meta & Google Ads Expert position at More Staffing LLC. This opportunity offers the chance to work in a rapidly evolving field, increasing both your skills and career opportunities within digital marketing.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
