Avid, a company dedicated to making a significant difference in the industry, is looking for a Marketing Operations Manager. The organization thrives on a passionate culture, where employees truly believe in what they do. This position, located in Poland, demands advanced expertise in Marketo and Salesforce to optimize marketing campaigns, automate workflows, and improve audience segmentation specifically for Account-Based Marketing (ABM).
Role Responsibilities
The Marketing Operations Manager will undertake various key responsibilities, including:
Marketo Administration:
The candidate will serve as the principal administrator for Marketo, focusing on configuration, performance, and scalability.
Responsibilities also cover ensuring smooth integration with Salesforce and overseeing lead lifecycle tracking data flow.
The role entails managing platform updates, compliance standards, and technical troubleshooting.
Campaign Execution & ABM Strategy:
The manager will be in charge of planning, building, and executing multi-channel campaigns within Marketo, which includes automation for emails, lead nurturing, and audience segmentation.
A significant aspect of this role will be supporting ABM marketing initiatives through the creation of targeted engagement programs congruent with broader business goals.
API Integrations:
Develop and maintain API integrations between Marketo, Salesforce, and other related marketing technologies to enhance data accuracy and workflow automation.
This will also involve collaborating across different departments to identify issues and enhance overall system connectivity effectively.
Data Management:
Implementing sophisticated audience segmentation strategies within Marketo is crucial for targeting relevant ABM segments accurately.
The role also calls for maintaining data hygiene to comply with privacy regulations and ensuring that list segmentation aligns with campaign strategies for personalized email communication and engagement tracking.
Email Automation:
The manager's duties include overseeing email automation workflows, ensuring the use of dynamic content and personalized messaging.
A/B testing will also be a standard procedure to improve overall performance, while managing aspects of email deliverability and engagement tracking to increase open and click-through rates.
Reporting:
Ensuring accurate data flow between Marketo and Salesforce is essential for keeping list segmentation and reporting integrity on track.
The manager will need to maintain dashboards that effectively track the performance of ABM campaigns, lead conversions, and the overall revenue impact of all marketing initiatives.
Process Improvement:
Identifying opportunities for streamlining workflows, reducing manual tasks, and enhancing campaign efficiency through automation in Marketo will be required.
Optimizing lead routing, scoring models, and audience segmentation processes for better ABM targeting is crucial.
Collaboration:
The manager will partner with marketing, sales, and IT teams to align strategies, ensuring smooth operational execution.
Providing ongoing support and training on Marketo for the marketing team to enhance their knowledge of the platform will be a vital part of the job.
Required Skills and Qualifications
To apply for this role, candidates should possess the following qualifications:
A minimum of 8 years of experience in marketing operations with a strong emphasis on Marketo administration and automation.
Proficiency in email automation, campaign management, and ABM segmentation.
Familiarity with API integrations and strong data management skills in Salesforce.
High-level analytical skills necessary for reporting and dashboard creation and campaign optimization.
A Marketo Certified Expert (MCE) certification is preferred; experience with 6Sense is advantageous.
Salary Information
Salary details are typically not specified in postings, but industry standards for the position of Marketing Operations Manager can typically range from $80,000 to $120,000 per year, depending on the candidate's experience and the specific expectations of the role.
Company Culture and Values
Avid promotes a dynamic workplace where enthusiasm and happiness among employees are paramount. This reflects their commitment to diversity and creating an inclusive work environment for everyone. As an equal opportunity employer, Avid expects a collaborative atmosphere that fosters mutual respect among all team members.
In summary, this position offers a chance for successful candidates to engage in meaningful work while contributing to the advancement of innovative marketing strategies within a supportive corporate environment at Avid.
This job offer was originally published on jobicy.com
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