MapTiler: Product Marketing Specialist | Maps Platform (Remote in Europe)

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Overview

This summary provides insights into a job opening for a Product Marketing Specialist at MapTiler. The position is designed for a Marketing professional to effectively connect the technical product team with customers, ensuring that the offerings are well-positioned to meet the needs of diverse audiences. The role emphasizes creativity, strategic insight, and data-driven decision making, presenting a chance for candidates to engage in various marketing activities.

Job Description

MapTiler seeks a Product Marketing Specialist tasked with narrating the company's value proposition. The individual will facilitate communication between the technical team and potential clients, focusing on product narratives that highlight the innovative features of their mapping solutions. The role includes diverse responsibilities, such as managing product launches, developing impactful content, and maintaining an understanding of the competitive landscape. One key aspect of this position is the ability to shift between strategic planning, creative marketing, and data analysis.

Responsibilities

Key duties include:

• Targeted Messaging: Craft unique product narratives catering to various audience segments, prioritizing technical flexibility for developers and ROI for executives.
• Launch Management: Participate in the planning and execution of go-to-market strategies for new features, ensuring clients properly understand functionality and value.
• Content & Sales Support: Create engaging materials such as blog posts, website content, and sales presentations, aimed at educating and converting prospects.
• Market Awareness: Monitor market trends and competitors to keep the company's messaging relevant and competitive.
• Data-Informed Strategy: Utilize analytics and feedback to inform marketing tactics and identify areas for growth.

Required Skills

Candidates should possess the following qualifications:

• Experience: A minimum of 3 years in Product Marketing or a similar B2B SaaS role is necessary.
• Communication Skills: Proficiency in English (C1 level) is required, with an ability to distill complex technical information into accessible narratives.
• Cross-Functional Collaboration: Ability to collaborate effectively across different teams to achieve marketing goals.
• Analytical Skills: Familiarity with analytical tools is important for making data-informed decisions.
• Proactive Attitude: The ideal candidate should be organized, oriented toward detail, and capable of managing projects independently while also thriving in a collaborative environment.

Additional Skills (Nice to Have)

It would be advantageous for candidates to have experience in the mapping, GIS, or geospatial industries and familiarity with high-growth tech environments.

Offer Details

The company provides

• An hourly salary within the range of 20-33€ based on experience.
• An annual performance bonus can significantly enhance total compensation.
• Flexible working hours, allowing for a healthy work-life balance.
• The opportunity to work remotely in Europe or from one of their offices located in Brno, Czech Republic.
• Necessary hardware for work, including a laptop and an external monitor.
• Engagement with a variety of interesting clients, ensuring a stimulating work environment.
• Opportunities for long-term project participation and professional development.
• Regular team-building activities, strengthening workplace connections and morale.

About MapTiler

Founded and headquartered in Zug, Switzerland, MapTiler offers advanced mapping solutions that are utilized globally. Their products serve a range of industries from emergency response to logistics, ensuring that geographical data questions are effectively addressed. Their clientele includes some of the most acclaimed cartographers and enterprises worldwide.

Conclusion

The role of Product Marketing Specialist at MapTiler is an exciting opportunity for skilled marketers looking to impact a cutting-edge technology company in a significant way. With comprehensive responsibilities spanning strategic messaging, content creation, market analysis, and cross-team collaboration, this role promises to advance one's career in product marketing within a dynamic environment.

This job offer was originally published on weworkremotely.com