Maharishi Foundation International: Digital Marketing Specialist

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Job Overview

The Maharishi Foundation International is seeking a qualified Digital Marketing Specialist to manage and optimize their paid digital marketing strategies globally. This role specifically focuses on the US and UK markets while supporting onboarding initiatives in new countries. As a hands-on position, the selected candidate will work closely with the Global Marketing Director and be responsible for executing campaigns that yield measurable results.

Key Responsibilities

The responsibilities of the Digital Marketing Specialist include the following:

Paid Media Management:

  • Develop, execute, and optimize paid marketing campaigns across platforms, including Google Ads, Meta, and Bing.
  • Analyze campaign performance metrics and provide actionable insights to improve Return on Investment (ROI).
  • Conduct A/B testing for landing pages to enhance conversion rates.
  • Collaborate on strategies to launch or restructure paid marketing in new markets during onboarding phases.
  • Produce detailed weekly reports on marketing efforts and their outcomes.

Email Marketing:

  • Design and manage email marketing campaigns, focusing on segmentation and performance tracking.
  • Collaborate with the Global Marketing Director to refine automated email workflows for lead nurturing and customer retention.

Country-Specific Marketing Support:

  • Assist in the onboarding process of new countries by evaluating their marketing efforts and providing necessary support.
  • Ensure that all marketing campaigns align consistently with global brand guidelines and messaging.

Collaboration and Reporting:

  • Regularly report to and collaborate with the Global Marketing Director to align marketing strategies and goals.
  • Generate comprehensive reports that identify trends and opportunities for growth within campaigns.
  • Stay abreast of industry trends and innovate strategies to maintain a competitive edge.

Required Skills and Qualifications

Ideal candidates must possess the following skills and qualifications:



  • Over 3 years of experience in paid digital marketing across major platforms like Google Ads, Facebook Ads, and LinkedIn.
  • Strong analytical skills with proven experience in campaign tracking, optimization, and reporting.
  • Proficiency in email marketing tools such as Mailchimp, HubSpot, or similar CRM platforms.
  • Excellent communication and organizational abilities, fostering effective teamwork in a remote setting.
  • Previous experience in a global non-profit organization, or in a multinational environment, preferably in an agency format.
  • Fluency in English (written and verbal) is required, and familiarity with e-commerce or digital marketing analytics platforms such as Google Analytics (GA) and Google Tag Manager (GTM) is highly beneficial.

Pay and Benefits

The pay structure for this role is competitive, based on the 55th percentile of New York market rates for similar positions, as indicated by Payscale data. This is adjusted for the local cost of living according to Numbeo data. The organization emphasizes equitable pay, applying their pay formula consistently for employees working 80% or more of full-time hours.

Diversity and Inclusion

The Maharishi Foundation International is dedicated to promoting diversity within their team. They strive to create an inclusive atmosphere where team members can contribute fully and authentically, acknowledging that there is always room for improvement.

Conclusion

Overall, this position offers a unique opportunity for candidates seeking a rewarding career in digital marketing within a diverse and global organization. The Maharishi Foundation International values adaptability and a results-driven approach while encouraging those who are passionate about this work to apply, even if they do not meet all of the specified qualifications. Candidates will be extending their professional competencies in a highly collaborative and fully remote team environment.



This job offer was originally published on weworkremotely.com

Maharishi Foundation International

Anywhere in the World

Marketing

Full-time

January 17, 2025

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