Infragistics is seeking a strategic and execution-driven Product Marketing Manager to guide the marketing outcomes for their embedded analytics product. This position offers a unique opportunity to manage the product's marketing from end-to-end, spanning from strategic planning to execution and achieving measurable results. Unlike traditional roles that focus solely on strategy or messaging, this GM-style PMM role emphasizes delivery and growth.
Job Responsibilities
End-to-End Ownership & Accountability
The role requires the candidate to:
Own the product's marketing strategy and oversee its execution and results.
Translate business goals into actionable plans with clear timelines and measurable outcomes.
Act as the accountable owner for all aspects of Reveal marketing performance.
Collaborate with internal teams and vendors (including those specializing in SEO, PPC, and creative) while maintaining overall ownership.
Demand Generation & Growth
This is the primary focus of the role, which includes:
Managing comprehensive demand generation and growth initiatives for Reveal, involving pipeline contribution, conversion rates, and channel performance.
Personally executing marketing campaigns across various channels such as Email, Paid, Organic, Events, and Affiliates.
Ensuring that programs are launched efficiently and iteratively, avoiding stagnation during planning phases.
Account-Based Marketing (ABM)
The successful candidate will:
Develop, execute, and measure ABM programs, working closely with the sales team to define target accounts.
Create tailored messaging and assets while coordinating outreach strategies and follow-ups.
Utilize intent and account data to prioritize efforts effectively and report on engagement and outcomes.
Provide sales enablement materials, including one-pagers and pitch decks.
Budget Ownership & Performance Management
The candidate will be responsible for:
Owning and managing the Reveal marketing budget, which includes planning, allocation, ROI analysis, and performance reporting.
Making trade-off decisions to maximize marketing impact and adjusting strategies based on reporting results.
Product & Brand Marketing
Define and refine Reveal's positioning and messaging, translating technical capabilities into clear and benefit-driven communications.
Support product launches, feature rollouts, and roadmap communications through meticulous customer and competitive research.
Content & Copywriting
This includes:
Writing and editing various marketing materials, including website copy, landing pages, blog content, campaign messaging, and Thought Leadership materials.
Maintaining consistency in brand voice while efficiently utilizing AI tools for content creation.
Analytics, Reporting & Optimization
Candidates will:
Define and monitor KPIs tied to pipeline development and growth.
Build and maintain performance dashboards and reports to ensure all activities align with sales goals.
Required Skills and Qualifications
Candidates must have:
A minimum of 5 years of B2B SaaS marketing experience, focusing on product, growth, or demand generation.
Proven experience in owning results and managing success metrics.
Strong writing and execution capabilities, with an emphasis on independently driving initiatives.
Familiarity with ABM strategies, demand generation, and budget management.
Experience with analytics and Business Intelligence tools, as well as familiarity with developer-facing products.
Additional Skills
Candidates should demonstrate:
Proficiency in using AI-powered content tools and marketing automation systems.
Comfort with tech stacks, including Salesforce Marketing Cloud, HubSpot, Webflow, WordPress, Google Analytics, and SEMrush.
Capability to streamline workflows using automation tools such as Zapier and others.
Experience with work management platforms such as Slingshot or Asana, as well as ABM platforms like 6sense or Demandbase.
Operating Expectations
The ideal candidate will:
Operate with a sense of urgency and follow through on tasks and responsibilities.
Show up prepared and strive to drive meetings towards decisions.
Communicate clearly and proactively, sharing necessary plans and updates to unblock others.
Demonstrate ownership of tasks without needing prompting.
Infragistics strongly advocates for equal opportunities in hiring and employment practices.
Conclusion
This position offers a chance for a dynamic individual to contribute significantly to the growth of an essential product in the analytics domain while experiencing the flexibility of a remote working arrangement. The candidate will have the opportunity to influence the marketing strategy aggressively and needs a strong blend of strategic thinking and hands-on execution. Successful candidates must be adaptable, self-driven, and passionate about delivering impactful marketing solutions.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
