The position of Content & Lifecycle Marketing Manager at Pro Coffee Gear is a full-time role that offers the opportunity to lead marketing initiatives within a thriving e-commerce environment. Pro Coffee Gear is based remotely, which means you can work from anywhere. The company specializes in high-quality espresso machines and coffee-related products, catering to coffee lovers around the world.
About Pro Coffee Gear
Pro Coffee Gear is more than just an e-commerce platform; it embodies a passion for coffee and exceptional customer service. Situated on a picturesque ranch in Austin, Texas, the company focuses on building a strong team that shares its goal of enhancing coffee enthusiasts' experiences. Their objective is to make high-quality coffee equipment accessible while establishing a community of coffee pros and home enthusiasts.
Role Responsibilities
Email & Lifecycle Marketing (40%)
You will create and manage the complete email and SMS marketing strategy, which includes planning campaigns and automated flows.
Develop advanced segmentation and personalization strategies aimed at boosting customer lifetime value (LTV) and enhancing retention rates.
Set up and continuously improve several lifecycle marketing programs, such as:
Abandoned cart recovery and user education after purchases
Loyalty and VIP programs
Welcome messaging for new customers as well as onboarding resources
Content Strategy & Development (40%)
Own the overall content calendar and ensure synchronization across various platforms, including social media, emails, and landing pages.
Craft engaging content that resonates with coffee enthusiasts and café owners; this may include writing scripts, website copy, blogs, and content briefs.
You will need to create content pillars that establish authority, such as educational guides, comparison content, and product reviews.
Video Production & UGC/Creator Support (20%)
Plan, script, shoot, and edit short-form video content for platforms like Instagram Reels, TikTok, and YouTube Shorts.
You will be responsible for capturing product demonstrations and creating UGC-style (User Generated Content) videos, crucial for social media and paid ads.
Collaborating with influencer and UGC creators is also a part of this role, ensuring their content is repurposed effectively.
What Success Looks Like
Success in this role will be measured through various metrics:
Email and SMS marketing should emerge as the company's top revenue channels.
Strong storytelling across channels should effectively elevate the brand.
Engaging video content that drives higher conversions and trust among customers.
Effective lifecycle programs that lead to increased repeat purchases and elevated average order values.
UGC and other content that enhances ad performance while keeping the customer acquisition cost low.
Establishing a content engine that supports other marketing efforts like sales and SEO.
Required Skills and Qualifications
4-6 years of proven experience in DTC/e-commerce, lifecycle marketing, or content marketing, with a strong writer background.
Experience managing email marketing campaigns and automated flows using tools like Klaviyo or HubSpot.
Proficiency in creating diverse types of content, from conversion-focused copy to brand storytelling.
Ability to produce and edit video content, particularly short-form material.
Familiarity with basic analytics, such as Google Analytics and attribution tools.
Strong organizational skills with a proactive attitude to thrive in a fast-paced growth environment.
While management experience isn't necessary, a demonstrated ability to handle multiple projects is a plus.
Bonus points if you have experience in SEO content, influencer management, or a background in the coffee industry.
Why Work at Pro Coffee Gear?
At Pro Coffee Gear, you’ll build not just a career but also contribute significantly to the marketing foundation of a rapidly scaling brand. You’ll enjoy:
Direct ownership, autonomy, and maximum creative freedom in your role.
Being part of a passionate community dedicated to everything coffee.
The opportunity to influence how customers engage with and learn about the brand.
Application Process
Interested applicants are required to submit:
A resume detailing relevant experience.
2-3 writing samples showcasing your capabilities in email or flow examples.
A portfolio is mandatory and should demonstrate your prior work related to content marketing or lifecycle marketing roles.
This is a unique opportunity for those who are enthusiastic about coffee and possess a talent for marketing and creative storytelling. If you're passionate about building relationships through the art of communication, consider applying for the Content & Lifecycle Marketing Manager position at Pro Coffee Gear.
This job offer was originally published on himalayas.app
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