Growth Marketing Specialist- EU

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Overview

The position of Growth Marketing Specialist at iHerb in the European Region focuses on the execution and optimization of paid media campaigns across key EU markets. This role is vital for individuals who possess hands-on experience in paid media, exhibit strong attention to detail, and have a passion for driving campaign operations, performance analysis, and creative testing.

Key Responsibilities

The Growth Marketing Specialist is responsible for several tasks crucial for the successful implementation and management of paid media initiatives. These include:

• Executing and supporting paid media campaigns specifically across assigned EU markets.
• Managing day-to-day operations on various performance platforms like Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Implementing campaign structures that comprise audience targeting, bidding strategies, and budget allocation based on approved growth plans.
• Monitoring campaign performance daily to ensure that issues such as spend pacing, delivery, tracking, and audience performance are addressed.
• Supporting efforts towards optimizing campaigns to achieve goals like customer acquisition, revenue generation, and other core KPIs such as Return On Ad Spend (ROAS) and Customer Acquisition Cost (CAC).
• Assisting with budget pacing and reallocating recommendations across different campaigns and platforms.
• Coordinating workflows related to performance creative, including briefing, asset trafficking, and post-launch tracking.
• Analyzing performance creatively by format, message, market, audience, and other relevant metrics.
• Maintaining rigorous documentation to ensure performance tracking accuracy.
• Collaborating with analytics, data science, and measurement partners for data validation and troubleshooting discrepancies.

Required Skills and Qualifications

To excel as a Growth Marketing Specialist at iHerb, candidates should possess the following skills and qualifications:

• 1-2 years of hands-on experience in performance marketing, growth marketing, or paid media.
• Practical knowledge of managing paid media campaigns across platforms such as Google Ads and Meta Ads, preferably with experience in EU-specific platforms.
• Strong grasp of campaign operations, including setup, trafficking, quality assurance (QA), budget pacing, and performance reporting.
• Familiarity with key metrics for assessing campaign effectiveness, such as CAC, ROAS, Lifetime Value (LTV), Conversion Rate, and Cost Per Click (CPC).
• Experience with creative testing and utilizing performance results to inform future creative direction.
• Strong analytical abilities combined with exceptional organizational skills, enabling candidates to manage multiple campaigns across various markets and deadlines.
• Professional fluency or native-level proficiency in English is essential, with additional fluency in German, French, Italian, Polish, or other European languages considered advantageous.
• Proficiency in tools such as Microsoft Office Suite and Google Business tools. Familiarity with analytics platforms like Looker, Tableau, or Google Analytics is also advantageous.

Salary and Benefits

While the specific salary for the Growth Marketing Specialist position at iHerb is not explicitly stated in the job description, candidates can generally expect competitive compensation in alignment with industry standards for similar roles in the EU market. Additionally, iHerb provides a comprehensive benefits package that includes health and wellness programs, flexible perks, and financial security options. The benefits may vary based on the country of employment, providing various options to meet differing needs. Further details can be explored on the company's benefits website.

Employment Structure

The position is defined as a full-time role, which typically entails a commitment to standard working hours and responsibilities.

Company Overview

iHerb operates as a premier eCommerce platform specializing in health and wellness products, such as vitamins, supplements, and grocery items. As a well-established entity, iHerb has successfully catered to customer needs over 25 years, now serving 180+ countries. The company emphasizes innovation and a commitment to providing a healthier world, driven by its values of customer focus and diversity. Emphasis on employee well-being and development underpins its workplace culture.

Conclusion

The Growth Marketing Specialist role at iHerb invites dynamic marketing professionals who are passionate about campaign management and innovation in the health and wellness eCommerce sector. With the potential for engaging work and a supportive company culture, this role presents an appealing opportunity for those looking to advance their marketing careers in a remote setting.

This job offer was originally published on jobicy.com