Growth Marketing Manager (Website & Conversion Optimization)

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Overview

GetResponse, a leading SaaS company renowned for its email marketing and marketing automation solutions, is seeking a Growth Marketing Manager with a focus on website performance and conversion rate optimization (CRO). This role aims to drive the company’s growth metrics by improving user engagement and converting visitors into customers.

Job Responsibilities

As a Growth Marketing Manager, you will be responsible for a variety of impactful tasks, including:

1. Ownership of Conversion Strategy: Taking charge of the formulation and execution of strategies aimed at optimizing website conversions, particularly for free trials and demo requests, while also enhancing overall user engagement metrics.

2. Content and UX Excellence: Leading the management of the website's content strategy to ensure it aligns with marketing campaigns and enhances the user journey.

3. Agile Prioritization and Execution: Collaborating with marketing, product development, and analytics teams to prioritize website improvements that balance user needs with business priorities.

4. Creative and Data-Driven Content Management: Crafting content strategies that effectively merge copywriting, visual design, and experimentation techniques for optimal market impact.

5. Cross-Functional Collaboration: Working alongside various global marketing teams, including brand marketing, performance marketing, and product marketing, to elevate overall website performance.

6. Accountability for Website Performance: Monitoring and refining website KPIs such as conversion rates, user engagement, and bounce rates to ensure continuous improvement and sustained growth.

7. Modern Technology Implementation: Sourcing, piloting, and integrating advanced tools and technologies like AI-driven copy optimization and A/B testing software to enhance website metrics.

Required Skills and Qualifications

To be a suitable candidate for this role, applicants should possess the following skills and experiences:

• Proven history of managing website conversion strategies in fast-paced SaaS or tech environments.
• Profound knowledge of content management, AI-powered copywriting, and UI/UX best practices.
• Proficiency in using analytics tools such as Google Analytics 4, VWO, and Mixpanel.
• Fluency in English (minimum C1 level).
• Experience in working collaboratively in cross-functional teams within an agile setup.
• A successful track record of owning and improving critical business website metrics.
• Awareness of or eagerness to grasp emerging technologies, including generative AI and predictive modeling tools.

Salary and Contract Type

The position offers a contract of employment with a competitive salary range of 10,000 – 14,000 PLN gross per month. For B2B contracts, the payment adjusts to 531 – 816 PLN net per day. This provides flexibility for those who may prefer a different employment structure.

Additional Perks

GetResponse also offers various benefits to enhance employee satisfaction:

• A hybrid work model is available for employees in the Tri-City area, while remote options are accessible for those located outside this region.
• A one-time home office setup bonus of up to 1,000 PLN.
• Comprehensive private medical care for employees and dependents.
• An employee referral program providing bonuses of up to 10,000 PLN for successful candidate referrals.
• Corporate life insurance and a pension program.
• Flexible working hours designed to accommodate personal schedules.
• Mental health support and wellness programs.
• Modern equipment, as most teams use MacBooks.
• Opportunities for continuous professional development via internal webinars and knowledge-sharing initiatives.

Application Process

The recruitment process for this position is fully remote and involves several stages:

1. Resume Screening: The initial phase includes screening resumes to match candidates with the required skills.
2. Phone Interview: An informal discussion to understand candidates' motivations for applying requires sharing their qualifications and experiences.
3. Task Challenge: Candidates will be asked to complete a task that demonstrates their capabilities relevant to the role.
4. Final Interview: A chance to meet the future manager and ascertain the fit within the team has opportunities to discuss the company's culture.
5. Offer: Successful candidates will be extended an offer to join the team.

The recruiter responsible for this position is Michasia, who can assist with any queries that candidates may have. Join GetResponse and become part of a diverse and dynamic environment dedicated to innovation and growth.

This job offer was originally published on himalayas.app