Eating Europe: Director of Marketing & Commercial Operations

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Overview

Eating Europe is seeking a Director of Marketing & Commercial Operations for a newly created C-Suite position to oversee the company’s marketing and commercial strategies. This role is ideal for a highly experienced professional ready to unify the Sales and Marketing teams into a single, dynamic, revenue-driven operation.

About Eating Europe

Founded with a passion for sharing the best of European culinary experiences, Eating Europe aims to provide unique food tours that indulge travelers in local cultures and cuisines. Their headquarters are in Rome, Italy, and they are operating remotely within Europe in the CET ± 1 time zone.

Responsibilities

In this role, you will spearhead various initiatives including:

• Commercial strategy development for both B2B (Sales & Partnerships) and B2C (Marketing) sectors.
• Overseeing brand strategy to shape Eating Europe’s identity and vision.
• Managing digital marketing efforts across platforms including SEO, PPC, email, social media, influencer collaborations, and overall website performance.
• Building and maintaining relationships with external agencies for SEO, PPC, web development, and affiliates.
• Implementing systems for revenue reporting and maintaining a centralized commercial dashboard for senior leadership evaluation.
• Optimizing Customer Acquisition Cost (CAC) and overseeing a marketing budget.
• Developing strategies for distribution channels, specifically partnerships with platforms like Viator and GetYourGuide.
• Establishing clear processes and structures to unify previously siloed divisions into high-performing units.
• Leading a diverse team of specialists, including a Sales Director, OTA Manager, Partnerships Coordinator, and various marketing roles to enhance overall performance.

What They Are Looking For

To be successful in this role, candidates must possess the following competencies:

• Senior marketing leadership experience, ideally with over 8 years in commercial roles that involved P&L or budget responsibility.
• A proven track record of formulating and executing a successful brand strategy.
• Strong skills in coaching and developing talent, fostering a supportive environment where team members can thrive.
• Comfort in managing external agency relationships while maintaining accountability for performance and results.
• Proficiency in data analytics, capable of constructing dashboards to drive informed decision-making.
• The ability to lead with a focus on autonomy and trust, creating a collaborative and enthusiastic team environment.
• Ideally located within Europe, within the specified time zone, and possessing a genuine appreciation for food, travel, and cultural exchanges.

What They Aren't Looking For

• Applicants who are strictly strategists without engagement in execution.
• Candidates who prefer a stable, corporate environment without the dynamism of a fast-paced setting.

Salary and Benefits

While a specific salary range is not disclosed, the position offers a competitive salary that aligns with experience and location. This role is remote-first, allowing for flexibility in work arrangements. Additionally, a yearly team retreat is part of the benefits package, fostering team cohesion. Eating Europe emphasizes a product that employees can feel proud of contributing to, aligning personal passion with professional fulfillment.

Eating Europe is committed to creating a diverse and inclusive workplace and invites applicants from various backgrounds and identities to apply. They value the richness brought by the diversity in the communities they operate within. The application process can be initiated through their website.

Conclusion

The Director of Marketing & Commercial Operations role at Eating Europe promises a fulfilling challenge for seasoned marketing professionals eager to make an impactful difference in a growing culinary tour company. This position not only demands a strong strategic mindset and leadership qualities but also emphasizes a cultural fit where personal values resonate strongly with the company’s mission of joy and celebration through food.

With this unique opportunity, candidates can shape the marketing and commercial direction of a dynamic company whilst enjoying the benefits of a supportive, remote working environment.

This job offer was originally published on weworkremotely.com