DTC Creative Strategist for Ecommerce Company

Related keywords: ecommerce remote jobpsychology remote jobcreative remote job

Overview

The job opportunity is for the position of Creative Strategist with a focus on performance marketing for a fast-growing DTC (Direct-to-Consumer) brand named Paired. They are looking for a high-performance individual who can mold creative strategies that drive conversion effectively across multiple platforms. This role is designed for someone who doesn’t just follow trends but lives and breathes them, with a particular emphasis on creating engaging content that leads to sales and customer engagement.

Job Responsibilities

As a Creative Strategist, the job involves various core responsibilities aimed at enhancing the overall creative strategy of the company. Among the primary tasks are:

• Creative Strategy Development:

  • The role requires you to develop and lead multi-SKU ad creatives that enhance the customer journey.
  • You will need to craft and test different messaging angles and formats to maximize conversions.
  • Utilizing customer reviews and performance data to prioritize and inform concepts will be crucial.

• Scripting & Concepting:

  • Regular scripting of content for various formats, including Video Sales Letters (VSLs), User-Generated Content (UGC), and brief static ad concepts.
  • The scripts and concepts must resonate emotionally while being tailored to different platforms to optimize conversions.

• Review & Feedback Loop:

  • Participation in review sessions with the in-house producer/editor team is essential, with an expectation of providing clear feedback to maintain quality and ensure brand alignment.

• Cross-functional Collaboration:

  • Weekly sync meetings with internal creative and growth teams to coordinate efforts.
  • You will assist in creator casting and brief development, offering insights for iterative improvements in workflows and testing strategies.

Success Metrics

Success in this position is characterized by consistently delivering high-impact creative that elevates Return on Advertising Spend (ROAS). A strong comprehension of ecommerce trends, ad psychology, and various performance hooks will be necessary. Candidates should work effectively under pressure, especially during campaign pushes, without compromising the quality of the deliverables.

Skill Requirements

To be eligible for this role, candidates should possess a robust set of skills, including:

• 3 to 7+ years of experience in DTC eCommerce, performance marketing, or creative strategy.
• Proven expertise in steering growth through paid media creative strategies.
• A strong understanding of Meta and TikTok creative practices, supported by significant experience in eCommerce metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), Average Order Value (AOV), and Media Efficiency Ratio (MER).
• The ability to transform data into actionable creative direction is paramount, along with experience in emotionally significant copywriting.
• Strong communication skills to guide creative teams and collaborate effectively.

Compensation and Deliverables

In terms of compensation, candidates can expect a competitive salary, with further details likely available during the hiring process. Additionally, the role comprises the following deliverables:

• 11 scripts per week, which include static images, UGC, and various iterations of VSLs. The role allows for flexible scaling should the team's strategies begin delivering exceptional results.
• Opportunity for creative tests prior to entering a long-term scope agreement.

Work Environment

This position offers the exciting opportunity to work from anywhere, a distinct advantage in today’s professional landscape. Flexible hours are also part of the role’s appeal, catering to the ideal work-life balance.

Conclusion

The position of Creative Strategist for Paired in the Philippines offers an exciting opportunity for skilled professionals looking to thrive in the eCommerce landscape. With a focus on innovation, creativity, and performance marketing, candidates who meet the requirements can expect to engage in meaningful work that drives real impact within a rapidly growing company. If you are passionate about developing compelling marketing strategies and are eager to collaborate with a dynamic team, this role may be the perfect fit.

This job offer was originally published on himalayas.app