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The job position available is for the Director of Enterprise Marketing at Avid, a technology and collaborative tools company known for empowering creators across various media formats. The role provides an opportunity for professionals passionate about B2B marketing and working collaboratively to develop impactful marketing strategies. Avid's customers are primarily involved in the creation of feature films, television, music, and live events, indicating a creative aspect to their business.
As the Director of Enterprise Marketing, you will be responsible for leading global B2B marketing strategies. This includes:
Developing comprehensive marketing plans that align with the company’s business objectives to drive revenue growth.
Collaborating with sales, customer success, and channel partner teams to ensure the marketing strategies support retention and growth goals.
Overseeing field marketing efforts to tailor regional strategies specific to local markets and target segments.
Leading the execution of Account-Based Marketing (ABM) strategies, focusing on targeting high-value accounts for conversion and engagement.
Developing and maintaining effective email marketing strategies aimed at enhancing customer engagement and meeting growth goals.
Building and nurturing a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
Establishing key performance indicators (KPIs) and metrics to measure marketing effectiveness, subsequently reporting these analytics to the executive team.
The effectiveness of the Director’s initiatives will be evaluated based on several success markers:
High-quality lead generation with strong conversion rates throughout the marketing funnel.
Engagement rates on various campaign touchpoints.
Continuous optimization of the marketing-influenced pipeline.
Effective expansion of buyer committees within existing accounts.
Successful channel marketing strategies to retain and grow channel revenue.
To apply for this position, candidates need:
A minimum of 7 years of experience in B2B marketing, with at least 3 years in a leadership role within a Software as a Service (SaaS) organization.
Proven experience in crafting and executing comprehensive marketing strategies that spur business growth.
A demonstrated ability to align marketing initiatives with sales objectives.
Excellent communication skills, ensuring complex ideas are conveyed effectively to diverse audiences.
Leadership and team-building abilities to mentor and develop talent.
Strong analytical skills for assessing campaign performance and making data-driven decisions.
Familiarity with marketing automation tools and customer relationship management systems (CRM), specifically Salesforce.com, 6sense, and Marketo.
The flexibility to work remotely, with occasional travel required for business purposes.
The salary for the Director of Enterprise Marketing position ranges from $112,796 – $169,194 CAD and $127,720 – $191,580 USD. This range is reflective of the company’s commitment to transparency when it comes to compensation. It’s indicated that while the full range is posted, offers typically fall within the lower to middle portion of this range, underscoring the importance of relevant skills, experience, and other factors influencing the salary offering.
Avid is an equal opportunity employer dedicated to creating an inclusive environment for all employees. The culture surrounding the company promotes passion, enthusiasm, and a spirit of growth and collaboration. The company aims to foster a work environment where employees feel valued and invigorated by their roles.
This position presents an enticing opportunity for candidates who are eager to expand their marketing careers within a dynamic and innovative company. Employees at Avid can expect to be part of a motivated team that values creativity and collaboration, perfect for individuals looking to make a substantive impact through their work within the highly competitive realm of media technology. Avid’s emphasis on career growth, coupled with a focus on a diverse and inclusive workplace, makes it an attractive prospect for potential job seekers.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
