ALM Corp is a full-service digital marketing agency headquartered in Toronto, Canada. It specializes in SEO, AI-driven content optimization, and performance marketing. The agency collaborates with American small and medium-sized businesses (SMBs) across various industries to create scalable and data-driven marketing campaigns that foster significant growth. As part of their strategic expansion in paid media, ALM Corp is looking for a Senior Manager – Performance Marketing (Google Ads) to lead their Google Ads practice.
Job Role
The Senior Manager will take on a player-coach role by directly managing a team of 15 performance marketers. This includes overseeing the strategy, execution, and profitability of Google Ads campaigns tailored to a broad portfolio of American SMB clients. The position is designed for someone with extensive agency experience and a solid understanding of performance marketing dynamics. The successful candidate will serve as both a strategist and a mentor while being actively involved in high-stakes accounts and strategic initiatives.
Responsibilities are categorized into four key areas:
Leadership & Team Management
Lead, mentor, and develop a team comprising Google Ads specialists, including account managers, strategists, and analysts.
Set clear Key Performance Indicators (KPIs) and conduct performance reviews.
Foster a culture emphasizing accountability, experimentation, and continuous learning.
Recruit, onboard, and retain top-tier talent in paid search.
Strategy & Execution
Own the Google Ads Profit & Loss (P&L) for the department, ensuring campaigns for SMB clients are profitable and scalable.
Develop frameworks for account structure, bidding strategies, audience segmentation, and creative testing aligned with SMB client budgets and goals.
Oversee various campaigns, including Search, PMAX, Display, YouTube, and Remarketing for both B2B and B2C clients.
Client & Commercial Growth
Act as the senior point of contact for resolving complex challenges faced by SMB clients.
Identify potential upsell and cross-sell opportunities in collaboration with other ALM Corp services, like Analytics, Conversion Rate Optimization (CRO), and SEO.
Collaborate with the leadership team to establish pricing and margin targets for Google Ads services focused on SMBs.
Innovation & Process
Stay updated with the latest Google Ads product developments and trends in AI-driven automation and privacy-focused measurement changes.
Develop scalable workflows, quality assurance processes, and reporting dashboards to enhance team efficiency and client transparency.
Promote a culture of experimentation, allocating budgets for research and development initiatives.
Required Skills
Candidates must possess a robust set of qualifications, which include:
Extensive agency experience is a must, demonstrating a strong background in a digital marketing setting.
A minimum of 7 years hands-on experience managing Google Ads campaigns.
At least 3 years in a managerial role, ideally overseeing a team of more than 10 people.
Demonstrated success in managing American SMB accounts across multiple industries.
Profound expertise in Google Ads tools and platforms, including Google Ads Editor, Google Analytics 4, and Looker Studio.
Strong skills in improving Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA), increasing account scales, and retaining client revenue.
Excellent communication skills, both written and verbal, with the ability to present effectively to business owners and stakeholders.
Preferred Qualifications
While the aforementioned skills are essential, additional preferred qualifications may include:
Google Ads certifications in various areas, including Search, Display, Video, Measurement, and Shopping.
Familiarity with advanced reporting tools and platforms like SQL, or BigQuery.
Experience in diverse SMB sectors such as B2B lead generation, e-commerce, professional services, or local businesses.
Knowledge of AI-assisted campaign management and optimized ad creative workflows.
Working Environment
This is a remote position, allowing professionals from around the globe to apply. The flexibility of working from anywhere is complemented by the opportunity to lead a vital department focused on Google Ads performance. The ideal candidate will have strategic oversight and the ability to make impactful decisions in a dynamic environment.
In summary, the role of Senior Manager – Performance Marketing at ALM Corp represents a pivotal opportunity for experienced digital marketing professionals to lead a talented team, innovate within the field, foster client relationships, and drive business growth through effective Google Ads strategies.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
