Digital Content Social Marketing Manager

Job Title and Overview

The job title for this role is Digital Content Social Marketing Manager with ASP, a company focused on expanding its marketing initiatives. This full-time role is primarily remote, allowing for flexibility in work location while contributing significantly to the company's brand awareness and market presence. It emphasizes the development of a strategic and execution-focused approach to managing content and social media activities.

Role and Responsibilities

A major part of the responsibilities involves content strategy and execution. This includes developing and managing a monthly editorial content calendar that is aligned with business priorities. The manager will work on transforming internal sales insights and initiatives into compelling external content that drives engagement. Key duties include:

• Translating internal initiatives into external-facing content.
• Creating high-quality written content such as social posts and campaign messaging.
• Managing company social media channels, primarily LinkedIn, by planning, scheduling, and publishing consistent high-quality content.
• Tracking and analyzing content performance metrics, providing insights for continuous improvement.
• Collaborating with sales and marketing teams to identify customer insights and content opportunities.
• Supporting trade shows and events through pre-, during-, and post-event content activities.

Required Skills and Experience

The ideal candidate should possess a Bachelor’s degree in Graphic Design or a related field, or have equivalent experience. Additionally, they should have 2-6+ years of experience in content marketing, social media, or marketing communications. Here are the key skills required for the role:

• Exceptional writing and storytelling abilities.
• Strong organizational and project management skills.
• Ability to work cross-functionally with various stakeholders, such as clinical, corporate, and marketing teams.
• Familiarity with social media analytics tools and basic design skills using platforms like Canva or Adobe Express.
• Experience with tools like Excel, Hubspot, and project management software will be an asset.

Salary Information

While the provided text does not mention specific salary information, professionals in similar roles generally earn competitive salaries that reflect their experience and the strategic value they bring to the organization. It is advisable to conduct market research or inquire during the application process for insight into salary ranges.

Performance Tracking and Success Metrics

The role emphasizes the importance of measuring and reporting on key performance indicators. Metrics include:

• The volume and quality of content output.
• Growth in social media engagement and presence.
• Improved alignment between marketing, sales, and leadership.
• Efficient use of freelance resources for design projects.
• Contribution towards brand visibility and sales pipeline.

Work Environment and Travel

The work environment is primarily remote, with minimal domestic travel expected (around 10-20%). This allows for a balanced work-life experience while ensuring effective engagement with the marketing initiatives across broader geographical locations. Employees should be prepared for a fast-paced digital marketing atmosphere that necessitates creativity and adaptability.

Additional Responsibilities

The Digital Content Social Marketing Manager is also expected to:

• Support Global Commercial Marketing initiatives.
• Adhere to compliance regulations and organizational policies.
• Collaborate with both internal teams and external agencies for creative production and marketing efforts.

Conclusion

Overall, this position at ASP represents a significant opportunity for professionals looking to advance their skills and careers in digital content marketing, particularly within the B2B landscape. The role's emphasis on high-quality content production, social media strategy, and collaboration sets the stage for personal and professional growth in a rapidly evolving marketing environment. Candidates interested in applying should assess their skills against the outlined qualifications and prepare to discuss their capabilities in crafting effective marketing strategies and content solutions to drive brand success.

This job offer was originally published on jobicy.com