Workleap is a Montreal-based tech company, established in 2006, specialized in creating products that significantly impact users. The company is known for its commitment to thoughtful product development and its two primary offerings: The Workleap Agent, an HR platform designed to enhance leadership skills, and ShareGate, a premier solution for Microsoft 365 migration and governance. With over 15,000 clients globally, Workleap is focused on attracting candidates who are excited to tackle challenging problems and help shape the future of the company.
The role being offered is that of a Customer Marketing Manager. This position is viewed as critical in tapping into the existing customer base, which is seen as the greatest opportunity for growth. The successful candidate will be tasked with owning and evolving strategies that focus on customer expansion, retention, and upselling.
As a Customer Marketing Manager, the responsibilities will include:
End-to-end management of customer marketing initiatives: The candidate will take charge of identifying target customer cohorts and launching tailored campaigns.
Message Development: This position will require the development of compelling messaging and positioning focused on current customers, specifically aiming to drive awareness and encouragement of product adoption.
Content Build-Up: There will be a focus on amplifying the content engine based on customer activities, emphasizing success stories that can feed back into the marketing funnel.
Collaboration: The role necessitates working closely with customer success and sales teams to identify at-risk accounts and expansion opportunities. The outcome of these efforts is to design strategic messaging and programs that protect customer retention while encouraging upsells.
Engagement Programs: Executing programs across owned channels like email, webinars, and events to turn satisfied customers into advocacy references will also be a key duty.
Using AI for Scale: The candidate will leverage AI tools to enhance efficiency without compromising quality, keeping the output standardized yet distinct.
Impact Reporting: Tracking the effectiveness of marketing campaigns by measuring their commercial impact is an essential function for this role.
Candidates interested in this role should possess:
Experience: A minimum of four years in customer marketing or a related field, with experience in SaaS or technical environments preferred.
Messaging and Campaign Skills: Proven expertise in translating product positioning into actionable messaging and targeted marketing campaigns.
Execution Ability: A track record of completing marketing programs from initial conception to live deployment, demonstrating creativity and initiative.
Analytical Skills: Proficiency with data is crucial, as candidates must be capable of segmenting audiences, identifying stalled customer journeys, and quantifying campaign performance.
CRM Familiarity: Hands-on experience with platforms like HubSpot for audience segmentation, workflow construction, and performance tracking is necessary.
Cross-Functional Leadership: Strong ownership capabilities to manage multiple initiatives concurrently.
Comfort with AI: A pragmatic approach to using AI tools to significantly enhance productivity while maintaining the specificity of results is required.
The base salary for the Customer Marketing Manager position ranges from $85,000 to $105,000 CAD. This salary range reflects the company's comprehensive compensation structure across Canada, which may also be adjusted depending on the candidate’s geographical location. Beyond the salary, the job offers:
Workleap is characterized by a vibrant work culture that emphasizes speed and adaptability. The company's environment is fast-paced, with flexibility as a key driver. Employees at Workleap are expected to be proactive decision-makers who thrive on tackling complex challenges without hesitation. The company's commitment to transparency extends to its hiring practices, with a streamlined interview process involving initial recruiter conversation, virtual interviews with relevant team members, and a take-home case study collaboration.
In summary, the Customer Marketing Manager role at Workleap offers a unique opportunity to influence customer marketing strategies while being part of a dynamic and supportive work environment. With its competitive compensation and focus on career growth, this position could be an ideal fit for driven marketing professionals eager to make a significant impact in a tech-driven landscape.
This job offer was originally published on jobicy.com
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