The position being discussed is for a Customer Marketing Manager at Workleap, a tech company based in Montreal, Canada. Founded in 2006, Workleap focuses on creating products that genuinely matter to users and has gained the trust of over 15,000 companies globally. The role is positioned within their marketing team, which operates with high ownership and autonomy. This is a full-time role aimed at someone who is data-driven and is passionate about expanding the existing customer base through effective marketing strategies.
Workleap's commitment to building impactful software solutions is evident through their two primary product lines: Workleap Agent and ShareGate. The former aims at enhancing HR management, while the latter specializes in Microsoft 365 migration and governance, proving valuable to organizations navigating digital transformations. The company is focused on empowering its employees to solve challenging problems while contributing meaningfully to the evolution of its product offerings.
The Customer Marketing Manager will own the development and execution of marketing initiatives that target existing customers. The primary responsibilities include:
Executing end-to-end marketing initiatives, from identifying customer segments to launching tailored campaigns.
Developing messaging that engages existing customers and encourages the adoption of new features, especially focusing on the Manager Agent product.
Identifying key customer pain points and designing programs that address these needs, thereby increasing user engagement and satisfaction.
Collaborating with cross-functional teams such as Customer Success and Sales to identify opportunities for upselling and retaining clients.
Leveraging data to create marketing strategies that address customer behavior, identify at-risk accounts, and optimize results of past campaigns.
Utilizing AI tools to streamline processes, automate repetitive tasks, and enhance the quality of marketing outputs.
Managing initiatives like webinars, targeted campaigns, and customer appreciation events to foster a sense of community among users and build brand advocates.
Candidates are expected to possess a comprehensive skill set comprising:
4+ years of experience in customer marketing or product marketing,_ preferably in SaaS or tech._
Proven capability in translating product positioning into effective messaging and marketing strategies tailored for specific audiences.
Hands-on experience with marketing automation tools, particularly HubSpot or a similar CRM, for segmentation and campaign management.
Strong analytical skills for assessing marketing performance and making data-informed decisions.
Excellent communication skills, both written and verbal, to effectively convey brand messaging and product value propositions.
Familiarity with AI applications in marketing, ensuring output remains unique and impactful.
The Customer Marketing Manager role offers a competitive salary range of CAD 85,000 to CAD 105,000, reflecting the company’s commitment to equitable pay based on local market conditions. In addition to the base salary, employees are eligible for:
An annual bonus program.
A Long-Term Incentive Program (LTIP), providing shares in Workleap’s growth potential.
RRSP matching and comprehensive family health insurance, along with telemedicine resources.
A flexible vacation policy that allows employees to recharge and maintain work-life balance.
Opportunities for remote work, with optional access to the Montreal office and in-person team gatherings twice a year.
Workleap fosters a dynamic and inclusive company culture that emphasizes transparency and swift action over intricate processes. Employees are encouraged to cultivate their ideas, collaborate across teams, and engage deeply with their projects, ensuring that they take ownership of their work. The company values resilience in the face of ambiguity and seeks individuals who thrive in high-intensity environments.
The hiring process at Workleap is designed to be transparent and collaborative. It includes:
An initial conversation with a recruiter.
A virtual interview with the hiring manager and an additional team member.
A take-home case study to evaluate candidates’ practical skills and insights.
A final round of discussions with potential teammates.
The company ensures that while AI tools may support parts of the process, all hiring decisions remain firmly human, embedding a focus on creating an inclusive and respectful candidate experience.
In summary, the Customer Marketing Manager position at Workleap stands out as a unique opportunity for those passionate about shaping customer experiences and driving marketing initiatives in a tech environment. With its commitment to employee growth and impactful software solutions, Workleap presents a promising career path in the evolving SaaS landscape.
This job offer was originally published on jobicy.com
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