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The role of Customer Marketing Manager at NetDocuments presents an exciting opportunity to contribute to the growth of this leading cloud-based content management platform. NetDocuments is recognized as the world's #1 trusted platform specifically tailored for legal professionals, enabling them to work efficiently and effectively. With a focus on employee empowerment, innovation, and collaboration, the organization fosters a strong company culture that values diversity and inclusion.
As a Customer Marketing Manager, you will be a core part of the marketing team, collaborating with various departments including Sales, Customer Success, and Revenue Operations. Your primary responsibility will be to enhance relationships with existing customers and to capitalize on potential upsell and cross-sell opportunities. This position is ideal for individuals who thrive in a collaborative environment and possess a strong understanding of enterprise B2B buying behaviors. Your ability to synthesize data and customer insights will be pivotal in driving measurable business outcomes.
In this role, you will be tasked with executing a range of integrated marketing campaigns across multiple channels, including email, webinars, digital platforms, and events. Your contributions will involve:
Executing integrated campaigns: Generate qualified upsell opportunities through diverse marketing approaches.
Planning and delivering events: Organize both virtual and in-person customer-facing events, including strategizing, managing logistics, promoting, and ensuring effective follow-up.
Collaborative efforts: Work closely with Sales, Customer Success, and Revenue Operations to identify high-potential accounts and develop monthly outreach initiatives.
Ongoing engagement programs: Create and manage engagement and nurturing programs aimed at increasing product adoption and expansion.
Data utilization: Leverage tools such as Salesforce, Marketo, Crossbeam, and intent data to refine your targeting strategies and messaging.
Performance tracking: Measure and report on performance metrics like demo requests, pipeline creation, and ROI from marketing programs.
Support advocacy initiatives: Help develop customer stories, testimonials, and reference programs which can boost credibility.
To be considered for this role, candidates should ideally have at least 4 years of experience in customer marketing, demand generation, or lifecycle marketing—preferably within the B2B SaaS space. The required qualifications include:
A documented ability to drive pipeline and revenue through well-executed targeted marketing campaigns.
Experience in cross-functional collaboration, especially within teams focused on Sales, Customer Success, and Product.
Strong skills in campaign strategy, email marketing, segmentation, and analytics.
Proficiency with tools like HubSpot or Marketo and Salesforce, including organizational tools such as ON24.
Excellent attention to detail, communication skills, and project management capability.
An analytical mindset paired with a focus on data-driven decision-making.
Bonus: Familiarity with the legal tech industry can give candidates an edge.
The compensation package for this position is competitive, with a range between $110,000 and $120,000. This figure encompasses base salary and variable components, taking into account skills and experience upon final offer. In addition to the salary, the following benefits are offered:
Health Benefits: The company covers 90% of healthcare premiums along with an HSA contribution.
Retirement Plans: A 401(k) match at 4% is available with immediate vesting.
Flexible PTO: Employees typically receive between 3 to 4 weeks of paid time off per year, promoting a healthy work-life balance.
Paid Holidays: Ten paid holidays throughout the year.
Wellness Contribution: Monthly contributions dedicated to employee wellness.
Professional Development: Access to LinkedIn Learning with allocated time for exploration.
NetDocuments has been recognized for its exceptional workplace culture. The company has received multiple awards, including:
These accolades underscore the company's commitment to providing an environment where employees feel appreciated and valued. Their focus on promoting diversity and inclusion is explicitly stated, ensuring that every employee can contribute to the collective success.
In summary, the Customer Marketing Manager role at NetDocuments is an excellent opportunity for skilled marketers looking to leverage their expertise in a company focused on innovation and customer engagement. With a competitive compensation structure, robust benefits, and a supportive work environment, candidates interested in making an impact in a collaborative and dynamic company should strongly consider this opportunity.
This job offer was originally published on jobicy.com
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