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Greenlight, a leading family fintech company, is on a mission to help parents raise financially savvy children. The company aims to create a better financial future for families through its innovative banking app tailored for kids and teens. With a user base of over 6 million parents and children, Greenlight allows families to automate allowances, manage chores, and foster financial literacy amongst children. As part of their growth, Greenlight is seeking a Creative Director, Brand, a pivotal role that involves crafting and shaping the company’s narrative and ensuring the brand communicates effectively across multiple platforms.
In the role of Creative Director, Brand, you will be responsible for:
Developing and executing brand strategy, with emphasis on storytelling and narrative development.
Leading the creation of engaging and on-brand copy for various campaigns, including marketing initiatives, product launches, and social media content.
Collaborating closely with design, product, and marketing teams to ensure a cohesive message across all channels.
Championing the brand voice to ensure consistency in all written communications, providing a unified message to audiences.
Overseeing and mentoring a team of writers and designers, encouraging a culture of creativity and innovation.
Analyzing audience insights and campaign performance to fine-tune messaging.
Co-owning awareness metrics and identifying storytelling opportunities to enhance brand engagement.
Staying up-to-date with industry trends and best practices in copywriting and brand design.
Maintaining comprehensive brand standards and guidelines.
To be a successful candidate for the Creative Director position, you need:
A minimum of 5-8 years of experience in brand marketing, especially in roles that involve leading copy and design for digital products or consumer technology.
Exceptional writing, editing, and communication skills, demonstrated through a strong portfolio of audience-focused content.
Proven experience in developing and executing brand strategies, with emphasis on constructing compelling brand narratives.
A leadership style that is inspirational and people-centric, fostering collaboration and creativity among team members.
An analytical mindset capable of utilizing data and audience insights to inform decisions about storytelling and messaging.
Familiarity with modern marketing strategies, especially catering to the unique needs of family-oriented audiences.
Experience in managing brand communication for several products within integrated campaigns, leveraging digital media, social platforms, and other marketing channels.
Greenlight offers a competitive compensation package that aligns with the market standards, and it includes:
Base Salary: For this position, the estimated base salary range is:
Additional benefits include:
Greenlight encourages a collaborative workplace environment where teamwork is valued. The company emphasizes hiring individuals who will actively contribute to the mission of raising a financially literate generation. They embrace diversity and inclusion, actively stating their commitment to providing equal opportunities regardless of age, race, gender, or other personal characteristics. This inclusive policy extends into their hiring processes as well, offering accommodations when needed.
The mission at Greenlight is not just about financial technology; it’s about creating impactful change for families and cultivating financial wellness in future generations. Their culture resonates with individuals who are passionate about making a difference and who thrive in fast-paced, innovative environments.
As the Creative Director at Greenlight, you will play a crucial role in not only shaping the company's brand strategy but also in contributing to the broader mission of influencing financial literacy among families. If you have a strong background in marketing, coupled with a passion for creative storytelling, this position could be an excellent opportunity for you to make a real difference while advancing your career in a supportive and dynamic environment.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
