Smartsheet, a leading organization in work management solutions for over 20 years, is seeking a Sr. Director of Field Marketing EMEA. This role primarily focuses on creating and executing field marketing strategies tailored for the EMEA region, with an emphasis on enterprise revenue growth. This position requires collaboration with regional Sales leadership to align marketing efforts with sales objectives. As a significant contributor to the Go-to-Market (GTM) strategy, the individual will work towards establishing a scalable field marketing function across diverse markets.
Key Responsibilities
In the role of Sr. Director, Field Marketing EMEA, your tasks will include:
Owning the EMEA field marketing strategy that aligns with enterprise revenue targets and addresses pipeline gaps.
Leading a team dedicated to regional programs and partner marketing across the EMEA areas.
Defining success metrics for marketing initiatives, including pipeline contribution and deal acceleration.
Establishing structured interactions and performance inspection routines with Sales to identify gaps and swiftly implement corrective actions.
Building strong partnerships with EMEA Sales leadership for improved territory planning and pipeline management.
Designing scalable GTM programs including executive events, regional campaigns, and partner initiatives aimed at the local markets.
Developing repeatable field marketing programs that can be efficiently executed across various regions.
Managing the budget allocation and investment priorities for marketing activities, holding responsibility for ROI across field initiatives.
Leading changes in evolving operating models, adapting to shifts in the needs of the Marketing and Sales teams.
Ensuring consistent marketing execution while observing the specific needs of distinct markets.
Creating an inclusive team environment that values individual contributions.
Representing the EMEA field marketing efforts in global executive forums to influence the overarching marketing strategy.
Required Skills
The position emphasizes strong qualifications, including:
A minimum of 12 years of B2B marketing experience, especially in senior leadership roles that support enterprise sales.
A proven ability to build and scale field marketing teams and initiatives successfully.
Significant experience in driving pipeline creation and revenue through complex buying environments involving multiple stakeholders.
Previous experience leading diverse marketing teams, especially across regions, including the intricacies of EMEA markets.
A data-driven approach and familiarity with tools such as Salesforce and Tableau for executive reporting.
Excellent executive presence and cross-functional leadership skills.
B2B SaaS experience is favored.
Must be legally eligible to work in the UK on a continued basis and willing to travel within Australia and Internationally as needed.
Compensation and Benefits
While specific salary information is not provided, Smartsheet offers a comprehensive benefits package that includes:
Employer-paid Private Medical and Dental Insurance; family members can be added at additional cost.
Monthly contributions towards pension plans.
25 days of paid holiday, plus bank holidays and a flexible time away program.
20 weeks of fully paid maternity leave and 12 weeks of fully paid paternity/adoption leave.
A personal paid volunteer day to support community involvement.
Opportunities for continuous professional growth and access to online courses via platforms like Udemy.
Company-funded perks such as counseling memberships and salary sacrifice options.
Teleworking options available from any registered UK location, depending on role specifics.
Company Culture at Smartsheet
At Smartsheet, employees are encouraged to share their ideas and potential is nurtured. The company values contributions that have a real impact and promotes an environment where individuals can innovate and grow beyond their assigned roles. The focus here is on fostering a diverse workplace that acknowledges and leverages the strengths of varied perspectives. Employees are expected to engage with roles that challenge them and connect with a larger purpose.
Equal Opportunity Employment
Smartsheet actively promotes an environment of Equal Opportunity Employment (EEO) and is committed to inclusion across diverse attributes. The company strives to provide equal job opportunities to all qualified applicants, regardless of factors such as race, sexual orientation, disability, and more. The emphasis on inclusion reflects their policy of ensuring comfortable and positive interview experiences for all candidates.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
