Related keywords: email marketing remote jobmarketing manager remote jobremote job in california
Boldin is a financial planning platform based in California that aims to make financial confidence accessible to everyone. The company believes in equipping individuals with the tools and clarity they need to make informed financial decisions, ultimately enhancing their approach to money management. Currently, Boldin is in a growth phase, having raised over $20 million in funding, and is seeking to expand its team.
The job position available is for an Email Marketing Manager. This role is essential in leading and executing Boldin's email marketing strategy, as the company aims to build lasting relationships with customers through effective email communication. Candidates for this position should possess a balance of strategic thinking, creativity, and analytical skills to ensure that email campaigns not only reach customers but also engage them meaningfully.
The responsibilities for the Email Marketing Manager role at Boldin include:
Developing and executing the email marketing strategy: The manager will enhance customer engagement and retention through targeted email communications.
Auditing the customer journey: Understanding the existing customer touchpoints and nurture streams is crucial for improving overall customer experience.
Creating and managing email campaigns: This involves overseeing automated workflows, newsletters, and promotional emails to keep customers informed and engaged.
Collaborating with product marketing teams: Identifying key moments in the customer journey allows the email manager to optimize the timing and content of email communications.
Designing A/B testing strategies: Continuous optimization of email campaigns is necessary to improve open rates, click-through rates, and conversion metrics.
Communicating insights: The role requires the ability to analyze campaign performance data, generate insights, and make data-backed recommendations.
Managing the email marketing calendar: Ensuring alignment with product launches and promotions is essential for relevance and timing in communications.
Ensuring compliance: The manager must have knowledge of email marketing laws and regulations, such as CAN-SPAM and GDPR, to avoid legal issues.
Staying informed: Keeping up with industry trends and emerging email marketing tools ensures Boldin maintains a competitive position in the market.
To be considered for this position, candidates must meet the following qualifications:
A Bachelor’s degree in Marketing, Communications, or a related field is required.
3+ years of experience in a CRM or customer journey-focused marketing role, demonstrating a measurable impact on previous campaigns.
Proficiency in email marketing platforms, specifically ActiveCampaign, is essential, along with familiarity with CRM systems.
A strong grasp of email marketing metrics and analytics tools to inform decision-making and strategy.
Exceptional writing and editing skills, as successful email marketing relies on strong and engaging copy.
Basic knowledge of HTML/CSS is preferred for understanding email design and troubleshooting.
Experience with audience segmentation and personalization strategies, capturing target customer profiles to ensure effective email marketing.
Strong organizational skills to manage multiple campaigns and deadlines effectively while maintaining high quality and attention to detail.
A collaborative mindset and a strong commitment to delivering exceptional customer experiences through effective communications.
The position offers a salary range between $8,000 to $10,000 per month. This is a fully remote position that is intended as a 1099 contract-to-hire. Candidates should be aware of the nature of contract work, which may affect benefits and employment stability.
Boldin emphasizes inclusivity and encourages applications from individuals of diverse backgrounds. The company seeks candidates who embrace a variety of perspectives and contributions, and supports applicants from underrepresented communities, including those from different racial and ethnic backgrounds, individuals with disabilities, and members of the LGBTQ+ community. Boldin is committed to creating an environment where everyone can bring their authentic selves to work, encouraging applicants to share their preferred pronouns and to communicate any necessary accommodations during the hiring process.
For individuals seeking a position as an Email Marketing Manager, Boldin presents a meaningful opportunity. The selected candidate will play a crucial role in shaping Boldin's email marketing strategy while contributing to a mission-driven team focused on facilitating financial confidence. This role requires a unique blend of creativity, analytical skills, and a robust passion for customer experience, all within the convenience of a remote work environment.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
