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Automation Anywhere is currently seeking a Vice President of Field Marketing to lead its global field organization based in San Jose, California. This position plays a crucial role in driving revenue growth through innovative marketing initiatives closely aligned with sales objectives. The company is renowned as a leader in Agentic Process Automation (APA), leveraging AI-driven automation to transform workplace efficiency.
The hired VP of Field Marketing will have a broad range of responsibilities that include:
Leading and Growing Field Marketing Organization: The candidate is expected to scale a high-performing field marketing team capable of driving both regional and specific segment growth.
Pipeline and Revenue Impact: They will own the ambitious targets for pipeline and bookings in collaboration with sales and will be tasked with designing programs that demonstrate measurable returns on investment (ROI) and enhance deal size and velocity.
Driving for Impact: This role involves setting high aspirations and encouraging the team to overcome challenges and fulfill overarching company objectives.
Sales Partnership: The individual will act as a trusted partner to the sales leadership team to ensure strategic alignment on goals and execution.
Customer Engagement: Direct collaboration with customers will be crucial for identifying their challenges and proposing tailored solutions, thereby enhancing customer loyalty and satisfaction.
Solutions Marketing Expertise: They are expected to bring meaningful insights from customer feedback back to the headquarters, including the proposition of product offerings tailored to specific regions or verticals.
Global and Local Campaigns: Feedback to global marketing teams will be required for campaign needs and adjustments for effective localization to meet unique regional demands.
Integrated Marketing: A holistic view of marketing across all channels—digital, events, PR, and others will be important to achieve set targets.
Data-Driven Decision Making: Utilizing analytics to refine and measure program effectiveness will be a critical part of the role.
To thrive in this VP role, candidates must possess the following essential skills:
Educational Background: A Bachelor's degree in marketing, business, or a related discipline is required; an MBA is preferred.
Experience: At least 15 years in B2B marketing, with at least 5 years in a senior leadership position focusing on field marketing, especially in a high-growth SaaS environment.
Team Leadership: Proven ability to build and inspire teams across geographical locations.
Results-Oriented: Demonstrated success in achieving double-digit growth in pipeline and bookings through field marketing initiatives.
Sales Experience: Strong capability to partner with sales teams and instill a culture of collective accountability for shared results is crucial.
Analytical Mindset: Possession of a strong data-driven orientation with hands-on experience in marketing analytics is critical.
Engagement Skills: Candidates must excel in engaging with enterprise customers to understand their demands and deliver customized solutions.
The base salary for this position ranges from $290,000 to $320,000 annually, with the final figure contingent on various factors such as experience, education, and market standards. Additionally, the VP of Field Marketing may qualify for:
Automation Anywhere is recognized as a Best Place to Work for two consecutive years and has been named one of Newsweek’s Top 100 Most Loved Workplaces in America for 2023. This represents a commitment to fostering an inclusive, vibrant, and supportive work environment where employees can thrive.
In summary, this VP of Field Marketing role at Automation Anywhere represents a unique opportunity to make a substantial impact within a cutting-edge technology firm. Ideal candidates will possess a blend of strategic vision, operational excellence, and a commitment to customer engagement, combined with strong analytical skills. The company is on the lookout for passionate individuals ready to redefine the future of work through innovative marketing strategies.
This job offer was originally published on weworkremotely.com
February 25, 2026
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