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The position of Associate Director, Marketing – Healthcare Professional (HCP) / Customer Adolescent Strategy Lead for HPV is a unique opportunity for individuals with a strong marketing background, particularly in the healthcare sector. This role aims to enhance vaccination uptake among adolescents by developing targeted marketing strategies that resonate with healthcare professionals (HCPs).
The Associate Director will be responsible for overseeing the end-to-end HCP approach, which encompasses a multitude of tasks from insight generation to strategy development. This role involves:
Marketing Strategy Development: The successful candidate will own the adolescent HCP strategy for the U.S. HPV franchise. They will set strategic priorities and develop short- and long-term plans based on insights and market research.
Customer Research and Insights: Identifying customer trends through market research is crucial. The candidate will set research objectives and collaborate with cross-functional teams to derive actionable insights that will influence marketing strategies.
Digital Marketing Implementation: This role requires the implementation of digital marketing strategies through various channels, such as social media and email, to effectively reach HCPs and enhance their understanding of HPV vaccination.
Collaboration with Stakeholders: The candidate will work closely with internal stakeholders, including sales and digital engagement teams, to ensure that marketing efforts align with broader business objectives.
External Collaboration: Engaging with agencies for insights and concept testing that helps inform go-to-market strategies is part of the role.
Budget Management: The candidate will also manage parts of the marketing budget, ensuring that resources are effectively allocated to meet marketing objectives.
Performance Tracking and Analytics: Monitoring marketing campaigns using relevant metrics will be key to evaluating success and identifying opportunities for improvement.
Compliance: Ensuring all marketing activities comply with regulatory guidelines is a vital part of this role.
To excel in this position, candidates should bring a diverse set of skills that address the multi-faceted nature of the role:
Educational Background: A minimum Bachelor’s degree in marketing or business administration is essential, with a preference for a Master's degree.
Marketing Experience: At least five years of experience in marketing, particularly within the healthcare industry. Experience in pharmaceutical marketing is preferred.
Digital Strategy Knowledge: A strong understanding of digital marketing channels and the ability to execute robust strategies in areas like social media and email marketing are important.
Analytical Skills: Strong ability to interpret data to inform decision-making.
Project Management: Proven project management skills and the capability to thrive in cross-functional environments.
Communication Skills: Excellent communication and presentation skills are required for effective collaboration with various stakeholders.
Regulatory Knowledge: Familiarity with industry standards and compliance protocols in the healthcare sector will give candidates an advantage.
The salary for the Associate Director, Marketing role is stated as $142,400 to $224,100. This range is based on various factors including education, relevant experience, skills, and geographic location. This competitive salary reflects the importance and responsibility of the position in driving marketing strategies for HPV among adolescent populations.
The job is located in Upper Gwynedd, with a hybrid work model that requires three days onsite per week. This arrangement allows for flexibility while ensuring strong team collaboration.
This position appeals to job seekers passionate about public health initiatives, particularly in enhancing vaccine uptake among adolescents. Candidates should embrace the challenge of influencing healthcare professionals and have a strategic mindset to navigate the complexities of the healthcare landscape. As part of a dynamic team, the Associate Director will work to address significant public health challenges while achieving measurable business results.
This job offer was originally published on jobicy.com
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