Virtual Event Marketing Manager

Related keywords: marketing manager remote jobdigital marketing remote jobcustomer success manager remote job

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Overview

The Virtual Event Marketing Manager position at Dropbox is an exceptional opportunity for individuals looking to lead the charge in digital marketing and enhance customer engagement. As a key member of the Dropbox Marketing Team, the successful candidate will be entrusted with building new global programs focused on virtual events.

Company Background

Dropbox, renowned for simplifying work for organizations and teams across the globe, is searching for a talented manager experienced in building effective marketing strategies and engaging narratives. Dropbox emphasizes creativity and data-driven insights in its marketing approach, aiming to connect its innovative products with the users who need them the most.

Role Description

The main responsibility of the Virtual Event Marketing Manager will be to spearhead the strategy, implementation, and optimization of a webinar and virtual events program. This role holds significant importance in driving demand and engagement within target accounts. Key areas of focus will include collaborating with marketing, sales, product marketing, and customer success teams to design impactful virtual experiences that align with Dropbox's brand values.

Responsibilities

The selected candidate will have a variety of responsibilities that include:

• Designing and executing a comprehensive virtual events strategy to support demand generation and engagement goals.
• Building a new webinar program, including planning, production, and execution.
• Creating a detailed editorial calendar in collaboration with campaign and content strategy teams.
• Coordinating logistics and technology to ensure seamless execution.
• Developing strategies before and after events to maximize attendance and engagement.
• Analyzing webinar performance and making data-driven recommendations for improvements.
• Managing external vendors and overseeing budget alignment for events.
• Working closely with the Content Strategy & Operations team to create promotional materials and landing pages.

Required Skills

Candidates are expected to possess a robust skill set to be successful in this role, including:

• 6-9 years of experience in marketing, specifically in a B2B SaaS context, with at least 2 years focusing on field marketing or virtual events.
• Proven experience in building global programs from inception within an organization.
• A strong ability to collaborate cross-functionally to establish business requirements for marketing processes.
• A data-driven mindset with proficiency in analyzing performance metrics to optimize marketing initiatives.
• Highly developed communication and storytelling skills to effectively convey complex solutions.

Preferred Qualifications

While not mandatory, the following qualifications would be advantageous:

• Extensive marketing experience within the SaaS productivity domain, understanding sales-assisted and product-led growth models.
• Experience in building and scaling virtual marketing programs from the ground up.
• Previous partnerships with third-party vendors and analysts to broaden outreach to new audiences.

Compensation

The salary range for this position in Canada is noted to be $104,600 to $141,500 CAD, indicating a lucrative compensation package for a qualified candidate. It's important to note that this information pertains to the expected annual salary and is subject to change.

Additionally, Dropbox offers a comprehensive benefits package to all regular employees, which includes:

• Competitive medical, dental, and vision coverage.
• Retirement savings plans.
• Flexibility in Paid Time Off, encouraging a healthy work-life balance.
• Income Protection Plans, including life and disability insurance.
• Business Travel Protection.
• An allowance for perks that can be spent on wellness, learning, and more,
• Parental benefits including parental leave and fertility support.

Summary

The Virtual Event Marketing Manager role at Dropbox is a significant position geared towards an innovative marketing professional who thrives in creating impactful digital experiences. The successful candidate will enjoy the chance to work in a cross-functional team environment, driving engagement, and reaching customers effectively. With a generous salary and benefits package, it's an opportunity not to be missed for those aiming to advance their careers in the marketing sector within a tech-forward company.

This job offer was originally published on jobicy.com