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Typeform, headquartered in Barcelona, Spain, is looking for a Senior Paid Marketing Strategist to lead their paid acquisition strategies across popular platforms such as Meta, LinkedIn, and Reddit. This full-time position requires in-depth knowledge of digital marketing and the ability to manage a six-figure monthly budget effectively, while collaborating with teams to achieve substantial growth targets.
As a Senior Paid Marketing Strategist, you will be responsible for:
Leading and managing paid social channels, developing and executing a robust strategy aimed at customer acquisition and revenue growth.
Collaborating across multiple teams, particularly with influencer marketing, analytics, creative, and operations to ensure a cohesive approach to paid marketing initiatives.
Creating comprehensive full-funnel strategies that integrate tactics for both demand creation and demand capture.
Demonstrating resilience in the face of uncertainty, understanding that the outcomes of launched campaigns hinge on user engagement, and tracking their performance may take time.
Employing strong problem-solving skills to navigate challenges, whether by consulting colleagues, analyzing documentation, or conducting independent research.
Showcasing excellent communication skills, sharing insights and discussing work openly in various settings, including all-hands meetings.
Balancing between strategic planning and hands-on execution of marketing campaigns.
Candidates should possess the following qualifications:
6+ years of experience in media buying and performance marketing, with a specific focus on paid social channels (such as Facebook Ads, LinkedIn Ads, YouTube, TikTok).
Proven experience managing substantial budgets while ensuring strong performance results.
Familiarity with integrating influencer content into paid strategies.
Expertise in running end-to-end campaigns, fulfilling all aspects from ideation through to implementation and measuring performance.
Strong analytical abilities that allow for effective performance tracking and insights communication.
A creative mindset that drives impactful, results-oriented campaigns through innovative thinking.
A solid understanding of various digital measurement frameworks, including issues related to tagging, attribution, and incrementality.
Additionally, the following skills would be beneficial:
Experience with ad servers and managing campaign trafficking.
Hands-on experience in SaaS or B2B lead-generation environments, particularly in the Sales or Marketing Technology sectors.
Typeform has openly listed a salary range for this position, which falls between $97,000 and $148,000 USD. In addition to this base salary, candidates can expect a 5-10% bonus based on performance levels. Typeform values transparency and equity in salaries, assessing candidates through their interview process to tailor the compensation according to location, education, experience, knowledge, and skills.
Typeform fosters a diverse workplace that values the unique perspectives and contributions of every team member. They emphasize the importance of respect, transparency, and trust as guiding principles in their team dynamics. The organization is committed to providing an inclusive work environment that actively opposes discrimination based on any grounds, including race, religion, gender, and sexual orientation.
With an emphasis on teamwork and continuous improvement, Typeform aims to offer exceptional results to its diverse customer base by anticipating and addressing their needs effectively. They encourage candidates to ask questions during the hiring process, reflecting their commitment to clear and honest communication.
To apply for the Senior Paid Marketing Strategist role at Typeform, interested candidates can visit the Typeform careers page linked in the job listing. Typically, the hiring process includes several rounds of interviews to assess applicants' fit for the role and the company culture, ensuring a thorough understanding of each candidate's qualifications and compensation expectations.
This job offer was originally published on weworkremotely.com
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