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Bloomreach is on the cutting edge of personalization technology, aiming to revolutionize how businesses connect with customers. By building an AI-driven platform, Bloomreach offers solutions that allow for more intuitive product discovery and conversational shopping experiences. Their mission is to provide businesses with tools that enhance customer engagement through tailored AI agents, reshaping the marketing landscape in the process.
The Technical Product Marketing Manager at Bloomreach plays a crucial role in supporting go-to-market activities, especially for technical product launches and strategic partnerships. The position requires a meticulous approach to platform launches and a passion for integrating technology with marketing. This high-visibility role is perfect for someone excited about the intersection of technical advancements and marketing strategies, particularly focusing on marketplaces such as AWS, GCP, and Snowflake.
Strategic ISV Partnerships GTM:
You will own the go-to-market motion for technical partnerships, developing joint positioning, coordinating co-marketing activities, and ensuring sales teams are equipped with necessary collateral. This involves close day-to-day management of these partnership programs.
Technical Platform Launches:
The role requires end-to-end ownership of go-to-market execution for technical product launches. Responsibilities include crafting compelling narratives, milestone planning, internal communications, and evaluating success post-launch. Collaborating with Product and Engineering teams to understand technical specifications and translating them into customer-friendly messaging is key.
API & Agentic Narrative Support:
You’ll support the company’s API and agentic platform narrative by developing materials to help technical buyers comprehend the capabilities offered by Bloomreach. Understanding agentic AI architectures and multi-cloud platforms is a significant advantage.
Customer Storylines & Sales Enablement:
Supporting the sales team in developing credible, compelling narratives around the Bloomreach platform involves creating field-ready assets like training content and technical briefs. Keeping this content updated and accessible ensures internal teams can effectively discuss the platform.
Cross-Functional Collaboration:
You will partner with various departments, including Product, Partnerships, Sales, Customer Support, and Marketing, to execute launches and programs timely and accurately. Monitoring project health and proactively identifying risks will be a part of the daily responsibilities.
Other Duties:
The role may involve additional responsibilities and contributions to business objectives and team activities.
Candidates should possess a robust background—preferably up to 5 years—in product marketing, solutions engineering, or a similar domain, ideally within the SaaS or AI sectors.
Additional Relevant Experience: Familiarity with tools like Claude Code or Cursor, used in marketing workflows, could significantly enhance a candidate's application.
Month 1: Familiarize yourself by shadowing senior Product Marketing Managers and delving deep into the Bloomreach platform's capabilities. Months 1-2: Assume control of your first product launch, crafting the necessary messaging briefs and coordinating internal communications. Month 3: Take charge of the go-to-market strategy for partnerships like AWS and GCP, maintaining engagement and updating positioning documents. Month 6: Conduct a post-mortem for your first major launch and share insights with the broader team, alongside contributing to the company's narratives.
Bloomreach offers a flexible working hours policy and promotes a virtual-first culture, providing several hubs across three continents for employees. They emphasize autonomy, opportunity for professional growth, and a strong culture of community engagement with supportive volunteering policies.
Bloomreach has a strong employee satisfaction score, with a 4.4 out of 5 rating on Glassdoor and a 4.9 out of 5 culture score on Comparably. The company invests in employee development and values a collaborative and transparent environment. This role is not only a career opportunity but a chance to be part of a forward-thinking organization that’s shaping the future of commerce experience.
This job offer was originally published on jobicy.com
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