Technical Product Marketing Manager

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Overview of Bloomreach

Bloomreach is a transformational company that is building the world's premier agentic platform for personalization. Their main objective is to revolutionize how businesses interact with customers through AI and machine learning technology. Bloomreach’s platforms allow businesses across various sectors, including retail, financial services, and hospitality, to improve customer engagement and journey personalization. As a testament to their success, the company powers personalization for over 1,400 global brands including well-known names like American Eagle and Pandora.

Role Description: Technical Product Marketing Manager

The position of Technical Product Marketing Manager at Bloomreach is pivotal for supporting their go-to-market activities for technical launches, partnerships, and product narratives. The ideal candidate will be someone passionate about rapidly scaling products and possesses a strong blend of marketing knowledge with technical aptitude. This role is designed for those who can effectively translate complex technical requirements into persuasive marketing messages.

Key Responsibilities

The responsibilities associated with this role are substantial, requiring a strategic mindset to execute the company's marketing goals effectively.

Strategic ISV Partnerships GTM

The manager will own the go-to-market plans for Bloomreach’s partnerships with major cloud providers like AWS, GCP, and Snowflake. Responsibilities in this area include:

• Developing joint positioning and coordinating co-marketing activities.
• Providing sales teams with necessary collateral.
• Acting as the primary point of contact for day-to-day partnership activities.

Technical Platform Launches

The candidate will lead the technical product launches from planning to execution. This includes:

• Crafting compelling narratives and tiered communication plans.
• Working with Product and Engineering teams to ensure clear internal communications.
• Evaluating the launch success and conducting post-mortems to learn from each initiative.

API & Agentic Narrative Support

The role also includes contributions to Bloomreach’s API storytelling aimed at technical buyers. This involves:

• Collaborating with senior product marketers to enhance narrative around APIs and market capabilities.
• Creating materials that connect technical functionalities to customer needs.

Customer Storylines & Sales Enablement

The Technical Product Marketing Manager will support sales teams by preparing effective materials to enhance communication around Bloomreach’s offerings. This will involve:

• Developing field-ready assets like talk tracks, discovery guides, and technical briefs.
• Creating training content in collaboration with the Enablement team.

Cross-Functional Collaboration

Partnership within various teams like Product, Marketing, and Sales is crucial to executing initiatives smoothly. The manager will:

• Track project health, flag potential risks, and ensure timely delivery of projects.

Required Skills and Qualifications

Candidates must meet the following qualifications to be considered:

• Experience: Up to 5 years in Product Marketing, Technical Marketing, or Solutions Engineering.
• Technical Knowledge: Strong understanding of APIs and agentic AI architectures is vital, along with the ability to comprehend technical documentation.
• Writing Skills: Excellent writing proficiency to translate complex ideas into accessible formats for non-technical audiences.
• Collaborative Spirit: A proactive approach towards navigating cross-functional environments and advancing team objectives.
• Educational Background: A bachelor’s degree in computer science, marketing, or a relevant technical field is preferred.

Example Milestones

The first months in this position will involve a structured onboarding process aimed at integrating the new hire into the Bloomreach culture and workflow:

• Month 1: Learn about Bloomreach's ecosystem by shadowing senior team members. Familiarization with the platform and main narratives.
• Months 1-2: Assume initial responsibilities for launching a technical product, focusing on messaging and internal communications.
• Month 3: Lead GTM efforts for AWS, GCP, and Snowflake partnerships, ensuring regular engagement with relevant teams.
• Month 6: Conduct a review of the first major launch, addressing areas of success and opportunities for improvement.

Work Environment and Culture

Bloomreach promotes a culture focusing on freedom and trust. They believe that results are paramount, celebrating an environment of flexibility with virtual-first operations and multiple hubs worldwide. Employees are empowered to pursue personal development while engaging in company culture and activities. Unique benefits such as volunteer days and a focus on professional growth reflect Bloomreach’s commitment to employee well-being.

In summary, this role at Bloomreach offers a unique opportunity for tech-savvy marketers to engage in innovative product marketing within a rapidly evolving industry. With a combination of strategic initiatives, cross-functional collaboration, and ample room for professional development, the Technical Product Marketing Manager will play a crucial role in shaping the future of Bloomreach and its platform.

This job offer was originally published on jobicy.com