Teamflect: Growth Marketing Lead

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Overview

The role of Growth Marketing Lead at Teamflect is aimed at experienced marketing professionals who can effectively own and scale the lead generation engine. Located in London and open to applicants from anywhere in the world, this position is designed for those who are passionate about utilizing data and experimentation to drive measurable growth.

Position Responsibilities

In this hands-on role, the Growth Marketing Lead will focus on several key areas to optimize and improve lead generation processes. The aspects of the role include:

Analytics & Tracking: You will be responsible for implementing tools like GA4 to monitor user behavior and establish full-funnel visibility.

Funnel Optimization (CRO): A significant part of your responsibilities will involve identifying any leaks in the conversion process to consistently improve overall performance.

Paid Acquisition: The role involves optimizing costs per acquisition (CAC) and lead quality through platforms such as Google, LinkedIn, and Meta.

Experimentation: You’ll be tasked with running A/B tests across various elements - including pages and messaging - to ascertain what yields the best results.

Lead Growth: Creating scalable systems for increasing qualified leads will be a key expectation.

Required Skills and Experience

To be successful in the Growth Marketing Lead role, candidates should possess the following:

• B2B SaaS Experience: Demonstrated expertise in business-to-business software as a service (SaaS) marketing is essential.

• Strong Understanding of Funnels: You should have a solid grasp of the complete marketing funnel from visitor to demo/signup to revenue.

• Metrics Proficiency: Familiarity with metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and the transition from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL).

  

• Collaboration Skills: Experience working in close partnership with sales and product teams is highly valued.

Additional Requirements

Candidates should have:

• A minimum of 5+ years in growth or performance marketing.
• A proven track record of successfully driving leads, pipelines, or revenue.
• Strong analytical skills, proficiency in handling paid campaigns, and a good command of A/B testing methodologies.
• A strategic mindset, focusing on funnels and experimentation rather than merely completing tasks.

Not a Fit If...

The ideal candidate will not align with this position if you:

• Tend to focus on vanity metrics that don’t drive real results.
• Require constant direction and guidance for every step.
• Have not previously owned a funnel from start to finish.

Company Information

Teamflect is headquartered in London, UK, and focuses on providing tools for organizational growth through effective marketing strategies.

To apply for this exciting opportunity as a Growth Marketing Lead, please ensure that your application highlights your relevant experience, particularly in areas that mirror the responsibilities outlined above. This position is a contract role, making it suitable for job seekers looking for flexible project-based opportunities.

Key Takeaway

This role offers a valuable opportunity for skilled marketing professionals to take over a crucial area within Teamflect’s marketing strategy. By leveraging your expertise and analytical skills, you can significantly contribute to the growth and success of their lead generation initiatives.

This job offer was originally published on weworkremotely.com