Sr. Manager, SEO/AEO

Related keywords: data analytics remote jobremote job researchdata remote job

Overview

AssetWatch is a leading company that provides innovative solutions for global manufacturers, focusing on condition monitoring to enhance manufacturing uptime. The company is dedicated to leveraging technology to ensure their customers can maintain their equipment proactively. With a team composed of esteemed engineers and business leaders, AssetWatch is poised for significant growth and seeks talented individuals to join their mission.

Job Role

The Sr. Manager, SEO/AEO position is a unique opportunity to shape and expand the organic channel. This role emphasizes building the SEO/AEO strategies from the ground up with a clear roadmap that addresses keyword architecture, content structure, and technical SEO requirements. The successful candidate will have hands-on responsibility for monitoring organic traffic, keyword performance, and conversion metrics daily. Unlike traditional roles that merely oversee ongoing projects, this position demands a proactive approach focused on tangible results.

Responsibilities

Some of the key responsibilities of this role include:

• Pipeline & Revenue Accountability: You will own the targets for MQLs, pipeline value, and influenced revenue directly sourced from organic channels, which requires consistent monitoring and reporting of performance metrics.

• Keyword Architecture & Search Strategy: Creating a comprehensive keyword strategy that aligns with business goals and customer research behaviors will be your mission, ensuring content is developed to meet user intents.

• AEO / Generative Engine Optimization: Define the schema markup and content frameworks to ensure AssetWatch ranks in AI-generated content. Your role will be pivotal in capturing the attention of engineers and managers researching condition monitoring tools.

• Technical SEO: You will determine technical specifications for aspects like Core Web Vitals, crawl health, and internal linking strategies to optimize site performance.

• Content Strategy & Briefing: Your task also involves developing content briefs that effectively guide the Content Manager in producing assets that meet SEO standards and support pipeline growth.

  

Required Skills

To thrive in this position, candidates should possess:

• 5+ years of experience in SEO, preferably within a B2B SaaS, industrial tech, or related field.
• A deep understanding of performance data tools like Google Search Console and analytics platforms.
• Strong familiarity with SEO practices including schema markup, core vitals, and keyword research.
• An analytical mindset, capable of connecting organic search performance to business outcomes.

Preferred Skills

While not mandatory, the following will be advantageous:

• Experience in the industrial or IIoT markets.
• Familiarity with content management systems like HubSpot, along with knowledge of attribution models.
• Previous experience launching SEO strategies from the ground level, especially in evolving markets, is a plus.

Offer

AssetWatch provides a competitive compensation package that includes:

• Competitive salary and stock options
• A flexible work schedule designed to promote work-life balance
• Comprehensive benefits, including a retirement plan match
• Unlimited Paid Time Off (PTO)
• The opportunity to make a tangible impact in the organization

Company Culture

AssetWatch is a remote-first organization that emphasizes a strong culture of support and well-being. The company fosters an environment where team members can excel and thrive, which is evident in its commitment to a range of benefits and perks aimed at enhancing the work experience.

Conclusion

The Sr. Manager, SEO/AEO role at AssetWatch is a dynamic opportunity for skilled SEO professionals who are passionate about leveraging data to drive real business results. By joining this innovative team, you will not only help shape the future of AssetWatch but also have a significant impact on the industry's landscape regarding predictive maintenance and condition monitoring solutions.

This job offer was originally published on jobicy.com