Sr. Director, Account-Based Marketing

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Overview

Reify Health is currently seeking a Senior Director of Account-Based Marketing to take ownership of the company's marketing strategies for various product and service lines, with a particularly strong emphasis on the enterprise pharmaceutical audience. This pivotal role will involve leading demand generation and lifecycle strategies while significantly contributing to the company's go-to-market tactics. The position offers an amazing opportunity for an individual eager to influence marketing strategies and expand the company's footprint in the clinical research and pharmaceutical sectors.

Key Responsibilities

In this role, the Senior Director will be accountable for a multitude of strategic and operational tasks:

  • Establish account-based marketing strategy: Collaborate with senior leadership to formulate tactical objectives.
  • Cascading strategies: Effectively communicate functional strategies to the marketing team, aiding in the development of solid organizational policies.
  • Translating strategies into plans: Guiding execution based on company objectives and business line strategies to ensure functional goals are met.
  • Participating in corporate development: Engage in the corporate development of methods, techniques, and evaluation criteria for marketing projects, programs, and personnel.
  • Budget management: Ensure that marketing budgets and schedules align with corporate requirements, while managing allocation effectively to meet financial plans.
  • Creating strategic marketing plans: Develop and enforce achievement of yearly strategic marketing objectives that align with overall company goals.

Required Skills and Qualifications

Candidates interested in this role should possess the following qualifications and qualities:

  • Education: A Bachelor's degree is required, ideally in marketing or a closely related field.
  • Experience: A minimum of 10-15+ years of B2B enterprise marketing experience, particularly within the life sciences or biopharmaceutical industries.
  • Marketing systems proficiency: Familiarity with marketing systems and advanced attribution reporting.
  • Quantitative and analytical skillset: A leader who tracks goals and performance indicators rigorously.
  • Creativity: Experience in laying the groundwork for substantial customer relationships, specifically in the 8 to 9 figure range.
  • Project management capability: Ability to manage multiple projects simultaneously, leading them to successful completion amid a high-energy company environment.
  • Communication skills: Both written and verbal communication abilities must be strong and effective, demonstrating accountability and responsiveness.
  • Leadership: The successful candidate must be willing to lead by doing as well as by delegating tasks to others.

Company Culture and Values

Reify Health values diversity and believes that diverse contributions amongst its team members are fundamental to their success. They maintain a strong commitment to equality in the workplace, ensuring no discrimination occurs based on race, sex, religion, color, national origin, gender identity, age, marital status, veteran status, or disability status. Reify Health's team values forward-thinking and collaborative individuals who can navigate a nuanced marketing landscape.


Employment Conditions

Please note that Reify Health is currently unable to sponsor work visas, so non-U.S. resident applicants should be aware of this limitation. They work with a Professional Employer Organization, meaning successful candidates will need to comply with all security and privacy policies upheld by the company.

In summary, this position as Sr. Director of Account-Based Marketing at Reify Health offers an exciting opportunity in the rapidly evolving pharmaceutical industry. The role not only provides key responsibilities and challenges but also contributes to shaping the future direction of the company's marketing efforts, making it a significant career opportunity for experienced marketing leaders.



This job offer was originally published on jobicy.com

Reify Health

USA

Marketing

Full-time

March 30, 2025

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